Product Marketing Manager

Mississauga - Canada

Monthly Salary: $ 95000 - 103000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company thats founder-led and privately held we empower our employees to push boundaries innovate and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400 integrated partners our platform serves over 30000 provider organizations making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development ensuring our employees have the resources to innovate and make a lasting by Forbes as a top private cloud company and honored as one of Canadas Most Admired Corporate Cultures we offer flexibility growth opportunities and meaningful work.

At PointClickCare we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity productivity and thoughtful decision-making. By integrating AI tools into our daily workflows collaboration is enhanced outcomes are improved and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare so it doesnt just survive it learn more about PointClickCare check out Life at PointClickCareand connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include but not limited to onboarding team events semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include but not limited to weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and this role you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel and supporting prospect education and lead generation/nurture programs.

In addition to working with the Marketing team you will regularly collaborate cross-functionally (Sales Product Management Customer Success and others). It is a balancing act that requires strong diplomatic skills including knowing when to push back and when to dive in.

This role will be focused on our Advanced Insights analytics solution with our Core EHR and support launch of new AI solutions.

Key Responsibilities:

Develop productpositioning value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
Lead product introduction/launch planning including development and measurement of KPIs
Collaborate with marketing peers to drive development of a variety of content including sales decks solution sheets customer references thought leadership and campaign assets
Product launch -support the launch of new products and releases defining productpositioning unique sales propositions as well as scoping and creating the required tools and collateral.
Assist in product naming by providing market competitive and customer context
Create the competitive comparison guide for use in positioning against similar offerings from other organizations.
Sales enablement -communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process ofPointClickCares solutions.
Market intelligence/customer insight be the expert on our customers how/why they buy and their buying criteria regulatory considerations etc. with particular focus on different segment demands.
Align closely with members of product management team to facilitate the appropriate flow of information between the teams.
Develop and continuously enhance an expertise of PointClickCares products and services in order to construct and convey industry-leading use case scenarios.
Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers.
Experienced in building consensus collaborating with cross groups to get things done.
Act as key Subject Matter Expert (SME) supporting complex sales inquiries customer-facing product education and roadmap updates.
Work with marketing programs brand management and digital marketing teams to ensure that appropriate product themes are communicated to the market.
Develop enhance and own distribution of public-facing product launch marketing materials.
Collaborate with the sales team in complex sales situations. Proactively communicate to sales with clear value propositions messaging and tools to leverage in sales scenarios.
Publicly convey product and market strengths via blogs presentations and webinars.
Provide guidance to marketing teams on themes for programs and events ensuring they are equipped with content to deliver to customers/prospects.
Partner with Sales Enablement team to lead sales training on new products/capabilities including regular updates on product enhancements.
Work with customers in developing case studies references and testimonials.
Polished professional with an enthusiastic attitude who thrives in fast-paced environments with an ability to adapt to change.

Required Skills & Experience:

Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
4-6 years in product marketing experience
Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus.
Experience with B2B SaaS healthcare technology required.
Experience with advanced analytics and/or AI product solutions highly preferred.
AI Fluency and/or use of M365 Copilot
Industry experience in the segment a definite asset
Strong written and verbal communications skills from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
Knowledge of marketing principles and practices
Excellent time management interpersonal communication decision making and organization skills
A roll up the sleeves attitude; a self-starting orientation with the intense drive to make things happen

$95000 - $103000 a year

AtPointClickCare base salary is one of the many components that make up our total rewards Canada base salary rangefor this position is $95000 - $103000 bonus benefitsnon-overtime eligible. Our salary ranges are determined byjob and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range individual compensation is determined by job-related skills and knowledge relevant experienceincluding professional and lived experience and/or work location. Your recruiter can share more information about ourtotal rewards package during the hiring process.

Corp - D

Professional - 3

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PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race religion national origin status age sex sexual orientation gender identity or expression marital or domestic/civil partnership status disability veteran status genetic information or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact should you require any accommodations.

When you apply for a position your information is processed and stored with Lever in accordance with Levers Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information and may use it in relation to future positions to which you apply or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information or if you would like to ask to access correct or delete your information please contact PointClickCares human resources team:

PointClickCare is committed to Information Security. By applying to this position if hired you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager