Brand and Content Specialist (12-month contract)
Brand and Content Specialist (12-month contract)
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Job Description
Brand and Content Specialist
Position Snapshot
Business area: Nestlé Nespresso
Location: Montreal QC located at 300 Léo-Pariseau suite 2300 Montréal QC Canada H2X 4B3; Hybrid
A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding in 2003 in collaboration with the NGO Rainforest Alliance the program helps to improve the yield and quality of harvests ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022 Nespresso achieved B Corp certification - joining an international movement of over 6500 purpose-led businesses that meet B Corps high standards of social and environmental responsibility and transparency.
Headquartered in Vevey Switzerland Nespresso operates in 74 markets and has overit operated a global retail network of 791 boutiques. For more information visit the Nespresso corporate
What to Expect:
The Brand & Content Specialist will play a crucial role in ensuring the successful execution and orchestration of brand campaigns and initiatives at Nespresso. This position requires a detail-oriented individual who can manage multiple projects align with various stakeholders and maintain brand integrity across all channels. The Brand Specialist will be responsible for campaign planning coordination and evaluation ensuring that all marketing efforts align with Nespressos brand guidelines and business objectives.
A day in the life:
Campaign Localization and Orchestration
- Adapt and localize global campaigns to fit the Canadian market ensuring cultural relevance and alignment with local consumer preferences.
- Evaluate marketing and channel needs to align with overall business objectives.
- Collaborate with HQ and NAM to ensure effective campaign coordination and execution from the outset.
- Create and maintain a campaign workback schedule to ensure timely launches and successful execution across all channels.
- Lead brainstorming sessions and post-mortem reviews to gather insights from previous campaigns informing future strategies and improvements.
Messaging Framework and Copy Development
- Develop a comprehensive messaging framework that aligns with brand guidelines and resonates with target audiences.
- Take responsibility for copywriting and producing copy decks for key brand experiences and campaigns (full-funnel) ensuring that the messaging is compelling consistent and aligned with the brands tone and voice.
- Brief creative agencies for copy production and ensure all content is tailored to meet the needs of each channel.
Channel-Specific Execution and Alignment
- Ensure strong alignment across all key channels (media e-commerce boutique and trade) for cohesive campaign execution.
- Assist channel teams with their brand image and content needs acting as an internal consultant to provide strategic guidance.
- Conduct regular status calls with channel leaders to monitor progress and address any challenges.
Post-Test Process and Campaign Reporting
- Lead the post-test process for campaigns gathering insights and defining key learnings from customer insights media e-commerce retail and trade.
- Prepare comprehensive campaign reports that encompass findings from media performance post-test evaluations and e-commerce results.
- Archive campaign documentation and update the learnings tracker to inform future campaigns.
Manage budgets and ensure compliance:
- Conduct brand safety checks to uphold the brands reputation.
- Maintain up-to-date brand guidelines and ensure all team members are informed of any changes.
- Apply all Nespresso/Nestlé guidelines to ensure Creative X compliance & Quebec language regulations compliance
- Manages production budget process including PO creation accrurals and dynamic forecast
- Manages the auditing process for creative agency
- Lead the campaign post test process
- Report on campaign KPIs
- Explore emerging technologies to identify new opportunities for innovative content distribution.
Role Requirements
- University degree in Communications Marketing or equivalent
- Minimum of 3 to 5 years of relevant Marketing-Media experience working with creative & media agencies
- Content Specialist or similar role with a strong portfolio of content creation across various channels.
- Excellent written and verbal communication skills in English and French with a keen eye for detail and grammar.
- Proficiency in content management systems and social media platforms.
- Strong project management and organizational skills with the ability to prioritize and meet deadlines.
- Knowledge of industry best practices and content optimization techniques.
Preferred Skills
- Familiarity with analytics tools to track and measure content performance.
- Creative thinking and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment
Benefits
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to the Discount Company store with Nestlé Nespresso and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
What you need to know
We will be considering applicants as they apply so please dont delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity equity inclusion and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education perspectives culture ethnicity race sex gender identity and expression nation of origin age languages spoken veterans status colour religion disability sexual orientation and beliefs.
If you are selected to participate in the recruitment process please inform Human Resources of any accommodations you may é will work with you in an effort to ensure that you are able to fully participate in the process.
#LI-Hybrid
Required Experience:
IC
Employment Type
Contract
