Country Manager Agricultural Machinery Parts

As a Country Manager you will lead the launch and growth of the new American subsidiary. This pivotal role combines hands-on sales leadership with strategic operational management to establish and expand the business across the United States. You will be responsible for building the local team developing sales strategies and driving market penetration within the agricultural machinery parts sector. Reporting directly and working closely with European leadership you will play a key role in shaping the companys presence. The position offers a competitive base salary in the range of $180000 - $200000 with additional performance incentives.

ABOUT THE COMPANY

Our client founded in 1923 in Germany is a leading European supplier of agricultural machinery parts and accessories. With a reputation for quality innovation and customer service they offer an extensive product range and a strong commitment to supporting their partners success. The company fosters a culture of teamwork continuous improvement and personal growth and is dedicated to delivering top-quality solutions to its clients. Serving over 40000 dealers and workshops worldwide the company is known for quality innovation and strong customer partnerships. They are now expanding into Canada offering an exciting opportunity to build and grow their presence in a new market building on decades of success and strong market demand.

COMPENSATION & BENEFITS

• Base Salary $180000 - $200000
• On target earnings up to $250000
• Performance-based bonuses
• Company car or car allowance
• Paid travel and expenses
• Retirement savings plan matching
• Laptop and mobile phone provided
• Opportunities for international travel and training
• Supportive and dynamic work environment with team events

THE LOCATION

• Head Office: Germany (European HQ)
• Role: Primarily work-from-office with travel to clients across The United States
• Regular client site visits required

TYPICAL DAY & DUTIES

Leadership and Strategy:

• Lead the establishment and growth of the American subsidiary aligning operations with the companys global vision.
• Develop and implement scalable business structures processes and Standard Operating Procedures (SOPs) tailored to the market.
• Drive strategic sales initiatives to expand market presence and achieve ambitious revenue targets.
• Collaborate with senior leadership to refine and execute business strategies.
• Provide hands-on leadership by balancing direct sales efforts with managerial responsibilities.
• Coach and mentor the sales and support teams to build a cohesive high-performing organization.

Sales and Operations Oversight:

• Oversee all sales activities including direct client engagement and dealer network development.
• Manage operational setup including office establishment recruitment and team structuring.
• Coordinate with European headquarters to ensure smooth transition and integration of systems and processes.
• Monitor and optimize workflows such as invoicing and customer support systems to meet country-specific requirements.
• Lead the implementation of virtual telephone and CRM systems to support sales and customer service.

Client Engagement:

• Build and maintain strong relationships with dealers repair shops and key accounts.
• Conduct regular client visits to understand needs present solutions and close deals.
• Represent the company with professionalism and humility engaging with a diverse customer base from professional dealers to hands-on repair technicians.

Team Development:

• Recruit onboard and develop a technically knowledgeable sales support team to assist the sales force.
• Foster a dynamic sales-driven culture that encourages innovation accountability and continuous improvement.
• Lead by example demonstrating high energy structure and a balanced sales approach.

Performance Management:

• Establish and monitor key performance indicators (KPIs) to track sales growth customer acquisition and operational efficiency.
• Provide accurate sales forecasts and regular reports to senior leadership.
• Identify performance gaps and implement corrective actions to ensure business objectives are met.

KEY TARGET MARKETS

• Agricultural Equipment Dealers
• Agricultural Repair Shops
• End Users in the Agricultural Sector

THE PRODUCT / SERVICE / SOLUTION

• Tractor Parts & Accessories
• Agricultural Technology
• Hydraulic Industry & Workshop
• Tyres Wheels Tubes & Accessories
• Garden & Forestry Equipment
• Vehicle Technology Telehandlers & Construction Machinery
• Consumables Accessories & Workshop Supplies
• Special / Own-brand / Premium Lines

QUALIFICATIONS

• 10 years of sales experience preferably in agricultural machinery industrial parts or related technical sectors
• 5 years of leadership experience with a proven ability to build and manage sales teams
• Strong business acumen with experience in structuring and scaling a new territory or market
• Technical knowledge of machinery parts or a demonstrated ability to quickly learn complex product lines
• Experience in setting up or managing operations including office and team development
• Excellent communication and interpersonal skills with the ability to engage both professional and hands-on customers
• High energy sales-driven mindset combined with strong organizational and managerial capabilities
• Willingness to travel extensively within the territory and participate in international training and onboarding programs
• Familiarity with CRM systems (Microsoft Dynamics preferred) and sales forecasting tools

WHY YOU SHOULD APPLY

• Work in a supportive and collaborative environment.
• Have the autonomy to shape the sales and estimating processes.
• Be part of a company that values innovation and continuous improvement.
• Join a leadership team committed to your success and growth.

OTHER SALES JOBS

If this job is not ideal for you please upload your resume for future considerations at

Or visit our website to view other available sales jobs at

Our client is an equal opportunity employer committed to creating a diverse and inclusive barrier-free workplace. They strive to provide a safe healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women aboriginal peoples members of visible minorities and persons with disabilities.Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process please notify us in advance at We thank all applicants in advance for their interest however only those candidates under consideration will be contacted.

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