Brand Analyst

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary please apply...

Job Details

Job Title: Brand Analyst

Job Location: New York City Boston or Chicago

About Kantar

Kantar the worlds leading marketing data and analytics company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantars25000 people based in more than 100 countries help the worlds leading organizations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients our people and society to create and flourish in an extraordinary world.

About the Team

Our insights colleagues are experts in human understanding. With expertise covering brand innovation creative media commerce and customer experience they help clients define what brands should stand for how to disrupt and renew their offer how to connect with audiences and how to win with consumers and customers.

About the role:

Primary Objective

Delivery of high-quality/high-impact Brand insights and analytics solutions

Scope of Role

Delivery of strategic brand insights & analytics projects which include brand performance measurement and other strategic projects such as market structures consumer & demand segmentations consumer journey mapping brand stretch/extension portfolio strategy brand architecture foundational brand assessment brand positioning/refresh etc.

Responsible for execution of work products including questionnaires and reporting on medium-low complexity accounts with manager support

Participates in client design and questionnaire discussions with supervision

Supports development of questionnaire Sample Design and Analytic Plan

Conducts data analysis insights generation finding interesting facts in the data/preliminary reporting.

Manages timelines and quality of work products working with internal departments and clients to achieve successful outcomes following solution and industry best practices

Identify and solve project issues as they arise

Perform in-depth quality checks at various stages of the research to ensure accuracy

Understands our culture and how to take an active role on the team (e.g. attending/participating in ERG/Social Community meetings/activities/training)

Take ownership on building your own skills through training and asking questions

Optimize efficiency of delivery without sacrifice of quality

Challenges the status quo looks for opportunities to improve automate streamline processes

Building an understanding of our Brand capabilities solutions and analytic methods.

Exhibits good critical thinking skills can follow an analytic plan and is comfortable sharing ideas

Helps with presentation development

Essential Knowledge & Experience

Bachelors degree; preferred major or concentration in market research/marketing or related social science mathematics and/or other

analytic subject areas

Strong internships / MMR programs; market research experience preferred with exposure to quantitative methodologies

Strong process and time management skills; capable of prioritizing and delivering against multiple/competing deadlines;

Proficient computer skills in Microsoft office tools and ability to master other needed business tools

(e.g. SPSS Survey Reporter data management / cross tab tools and other proprietary tools)

Strong detail-orientation with ability to manage multiple work streams and among multiple teams

Excellent communication skills (verbal and written) with ability to use logical reasoning and problem solving

Natural curiosity a can-do attitude driven and willing to take initiative

Essential Skills & Capabilities

Communication

Clear and effective written and verbal communication skills

Confidently delivers messages and exemplifies Kantar values

Technical/ Analytical

Interest / passion in marketing research methods tools and science

Interest / intellectual curiosity in learning the various Kantar solutions

Aptitude for technical leadership for maximum client impact

Kantar Benefits

We provide a comprehensive highly competitive benefits package including

• Medical plans with comprehensive affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement Commuter benefits
• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture where your reward and career progression opportunities are linked to what you go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted andare allowed toflourish in a space where their mental health andwellbeingis taken into consideration. We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

At Kantar the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore we welcome applications from all sections of society and do not discriminate on the basis of age race religion gender pregnancy sexual orientation gender identity disability marital status or any other legally protected characteristics.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (Kantar). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment which may include your details being shared with the hiring manager.

The salary range for this role in New York is 50900.00 - 84900.00 USD Annual . Your final base salary will be determined based on several factors which may include but are not limited to location work experience skills knowledge education and/or certifications. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.