Manager, Upstream Marketing

The Upper Extremities business unit is market-leading fast-growing and rapidly transforming this role the Manager Upstream Marketing will lead a marketing team focused on the Upper Extremities digital and enabling technologies program by driving product and/or marketing strategies and programs consistent with overall business objectives. This highly visible role will lead and develop a team of marketing professionals which includes hiring communicating company policies coaching and counseling and administering performance management as needed.

This position is based in our Minnesota office with a hybrid occasional work from home flexibility. The travel requirement is 30%

What you will do

• Advise on competitors and market dynamics by monitoring current/future competition market activity penetration and competitive outcomes.

• Identify unmet customer needs through market research translating customer input and studies into actionable opportunities for new products and services.

• Build and maintain relationships with key opinion leaders and emerging thought leaders.

• Identify and monitor market trends proactively adjusting strategies and communicating insights to guide market opportunity and organizational focus.

• Raise coworkers awareness of industry standards practices and guidelines.

• Lead and collaborate cross-functionally throughout the New Product Development Process (NPDP) managing stakeholders from start to finish.

• Define and execute portfolio strategy ensuring alignment with business strategy and organizational goals.

• Partner with R&D and Clinical Affairs to anticipate future needs generate supporting evidence (clinical trials grants cost-benefit analyses) and secure assets required to compete.

• Create and recommend category definitions based on business phase and market potential guiding customer targeting and acquisition/retention strategies.

• Lead teams to apply benchmarks document assumptions and develop accurate forecasts.

• Develop and implement product lifecycle management (PLCM) plans within overall strategy.

• Manage pricing competition to ensure alignment with business unit pricing goals.

• Monitor effectiveness of marketing channels and promotional campaigns.

• Establish key criteria and best practices for evaluating and improving business performance at the company and industry level.

Required

• Bachelors degree required

• 8 years of work experience required

• Experience working in a highly regulated industry

• Upstream marketing experience

• New product development/innovation/introduction experience is highly desirable.

• Experience in market research Voice of Customer - VOC experience is a plus

• Experience in partnering or collaborating with R&D and other cross-functional businesses is a plus

• Digital Enabling technologies or robotic experience (Software mixed reality navigation robotics pre-operative planning or other tech areas within med device) is highly desirable

Preferred

• Medical device or marketing experience is highly preferred

• 2 years of people management experience

• Must be able to understand and work within complex interdivisional procedures and policies

• Demonstrated proficiency in Microsoft Office (Excel Word & PowerPoint)

• People management experience is a plus.

$115000 - $245800 salary plus bonus eligible benefits. Individual pay is based on skills experience and other relevant factors