Senior Associate Integrated Marketing

InMobi

Not Interested
Bookmark
Report This Job

profile Job Location:

Bengaluru - India

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 brands and leading publishers InMobi is where intelligence creativity and accountability converge. By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact.

Through Glance AIwe are shaping AI Commerce reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology Glance AI transforms every screen into a gateway for instant personal and joyful discovery. Spanning diverse categories such as fashion beauty travel accessories home décor pets and beyond Glance AI delivers deeply personalized shopping rich first-party data and unparalleled consumer access it harnesses InMobis global scale insights and targeting capabilities to create high impact performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work and by MIT Technology Review Fast Companys Top 10 Innovators and more InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank Kleiner Perkins and Sherpalo Ventures InMobi has offices across San Mateo New York London Singapore Tokyo Seoul Jakarta Bengaluru and beyond.

AtInMobi Advertising youll have the opportunity to shape how billions of users connect with content commerce and brands worldwide. To learn more visit

Position Overview

This position sits within the Asia Pacific (APAC) B2B marketing team at InMobi Advertising and reports to the Integrated Marketing Manager for APAC.

As part of the Integrated Marketing function you will support all advertising business units InMobi Exchange InMobi DSP and Glance B2B with the clear objectives of elevating brand equity establishing thought leadership and generating high-quality leads.

The role is pivotal in driving marketing execution in India covering events case studies and reports award nominations social media digital and email campaigns and co-branded initiatives. You will work closely with the Content Design Digital Social and PR teams to deliver a cohesive and integrated marketing approach while collaborating with Sales Product Marketing and Product teams to ensure alignment with business priorities. Additionally you will lead strategic engagements with industry bodies and key vendors to strengthen InMobis presence in the ecosystem.

Responsibilities

Campaign & Program Execution

  • Activate integrated marketing campaigns across touchpoints - events social email digital thought leadership and co-branded opportunities.
  • Manage content and creative assets for campaigns including event collateral case studies award nominations and reports.
  • Manage demand generation assets such as landing pages and email campaigns using marketing automation tools.
  • Serve as the project manager for campaigns maintaining planning trackers to ensure timely and effective delivery.

Cross-Functional & Partner Collaboration

  • Work closely with Content Design Digital PR Product Marketing and Sales teams to ensure campaign alignment with business goals.
  • Act as a bridge between APAC marketing and regional stakeholders to drive collaboration and knowledge sharing.
  • Nurture and manage relationships with vendors suppliers and industry bodies.

Market Intelligence & Reporting

  • Track and share insights on industry trends customer needs and competitor activities.
  • Develop reports and dashboards to measure campaign effectiveness against KPIs with clear recommendations for optimization.
  • Maintain organized expense tracking and provide regular updates on marketing activities.

Knowledge & Expertise

  • Build a deep understanding of InMobis product lines and services to inform campaign strategy and execution.

Who You Are

You are a creative and critical thinker who thrives on driving meaningful impact. Your curiosity pushes you to ask why and uncover deeper insights and discover better ways of operating. You are analytical grounding your recommendations in logic and evidence. You bring a strategic mindset right down to execution by ensuring meticulous attention to detail and operational rigor.

Above all you demonstrate leadership take ownership and embrace learning not only by upskilling and staying current with new technologies but also by drawing lessons from diverse business situations.

What Youll Bring

  • A bachelors degree in marketing business communications or related fields. A masters is a plus.
  • 23 years of integrated marketing experience ideally with B2B exposure. A keen interest in the ad tech space is a plus.
  • Proven project management skills including managing timelines budgets campaign plans and multiple stakeholders
  • Hands-on experience executing campaigns across multiple channels: paid and organic social media digital advertising content email PR and events
  • Proven ability to analyze performance metrics and optimize spend for results and manage and forecast budgets
  • Working knowledge of marketing automation and CRM platforms (e.g. HubSpot Salesforce Marketo)
  • Experience with lead generation and working with sales teams to drive pipeline / conversion goals
  • Bonus: experience in ad tech or SaaS and/or exposure to APAC markets

The InMobi Culture

At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values thinking big being passionate showing accountability and taking ownership with freedom guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit to better understand our benefits values and more!


Required Experience:

Senior IC

InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 bran...
View more view more

Key Skills

  • Digital Marketing
  • Marketing
  • MailChimp
  • Business Management
  • Constant Contact
  • HubSpot
  • Responsys
  • Email Marketing
  • Adobe Photoshop
  • Social Media Management
  • Copywriting
  • Adobe Indesign

About Company

Company Logo

AI and Consumer-first technology to provide amazing experiences and the joy of discovery on your smart phone.

View Profile View Profile