Paid Media Specialist
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Job Location:
Buenos Aires - Argentina
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About us:
Modak is a US-based fintech platform leveraging the power of finance and technology to empower kids and teens to reach their full potential. We pursue this mission by offering a gamified fintech and learning ecosystem - with Visa debit cards family checking accounts payment network and AI-powered and embedded financial literacy. We build for scale and security using leading technologies and best practices that power thousands of API calls per day (and scaling rapidly!).
We are a global company with teams across the US Latam and India. We do in person retreats every 3-4 months. If you are hungry to learn humble to work with and hustle like no one else we would love to hear from you - especially if you are living in the US Colombia Argentina Brazil or India.
Modak is currently at the Series A stage having raised $19M from leading investors including Notable Capital (Airbnb Anthropic Square TikTok Coinbase) Nazca (Kavak Justo) Monashees (Rappi Loft) ONE VC Maya Capital and more than 40 other top angel investors founders and operators across the US India and Latin America.
About the role
Were looking for a Paid Media Specialist to lead user acquisition through digital campaigns. Your core focus will be paid media but with a growth mindset: connecting campaign execution with creative testing experimentation and full-funnel optimization. If youre from India or Brazil this will also be the first role inside our core team in those geographies. Hence you will play a critical role in building leading and growing the teams in these two critical talent markets for Modak.
We want to highlight that not everybody has all the skills that match a job description. None of us did! We value diverse experiences and while having the desired qualifications make for a strong candidate we encourage applicants with alternative experiences to also apply. Every qualified applicant will be considered within the employment process. We strive for a diverse inclusive workplace environment. Heres more about our teams thinking on this topic.
What you will do:
- Design launch and scale paid campaigns across Meta Google TikTok and emerging channels.
- Build and execute a creative ads testing roadmap to discover what truly connects with our audience.
- Collaborate with design and leverage AI tools to develop storytelling-driven ads that resonate emotionally and culturally.
- Track and optimize key performance metrics (CAC ROAS attribution) scaling efficiently while maintaining brand integrity.
- Analyze results generate hypotheses and run rapid experiments.
- Contribute to growth initiatives beyond paid from landing page testing to referral loops to activation flows.
- Stay ahead of trends in short-form video social storytelling and platform best practices.
What success looks like
- Consistently hitting acquisition targets within CAC guardrails.
- Establishing a scalable system for creative testing and iteration.
- Driving measurable lift in paid performance and unlocking new growth levers.
- Acquiring users that are not only cost effective but highly retentive.
- If youre from India or Brazil this will also be the first role inside our core team in those geographies. Hence you will play a critical role in building leading and growing the teams in these two critical talent markets for Modak.
Who you are
A performance marketer with a growth mindset analytical creative and experimental.
- Experienced in running paid campaigns on Meta and Google; familiarity with TikTok and other channels is a plus.
- Strong analytical skills: CAC ROAS A/B testing attribution funnel optimization.
- Creative intuition you know how to build ads that dont just earn clicks but make people feel something.
- Collaborative and comfortable working cross-functionally with design product and engineering.
- Energized by autonomy experimentation and moving fast from insight to action.
Bonus points if you have:
- Experience marketing to Gen Z or working in fintech edtech or youth-focused brands.
- A strong track record in creative testing and developing scroll-stopping ads.
- Curiosity about automation scaling systems or testing new acquisition channels.
- Well-versed in the newest AI tools for content generation and testing.
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
Modak is a US-based platform leveraging the power of fintech, gamification, and community to empower kids to reach their full potential.
