Assoc. VP, Marketing Technology & Analytics
Assoc. VP, Marketing Technology & Analytics
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Job Description
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Job Title: Associate Vice President Marketing Technology and Analytics
Department: Marketing Communications & Digital
Reports To: SVP CMCDO
Position Summary
The Associate Vice President (AVP) of Marketing Technology and Analytics provides strategic leadership and operational oversight for marketing data technology platforms and enterprise analytics across the University of Miami including the academic enterprise UHealth and Athletics. This role is responsible for ensuring that marketing technology investments deliver measurable outcomes that data and insights guide decision-making and that the institution remains at the forefront of digital innovation.
The AVP oversees enterprise CRM content management systems marketing automation SEO/SEM asset management personalization tools and all research and analytics functions supporting marketing communications and branding. This leader advances the Universitys reputation enrollment patient volume and fan engagement through technology-enabled insight-driven strategies.
Key Responsibilities:
Marketing Technology Strategy & Governance
Develop and execute the enterprise marketing technology roadmap aligning platforms such as CRM CMS AI marketing automation and analytics tools to institutional priorities.
Ensure system integration across platforms (enrollment clinical and athletics) to enable a single view of audiences and lifecycle engagement.
Establish governance for technology adoption data standards and system utilization across marketing teams.
Research Insights and Analytics
Lead all research and analytics functions including brand health audience insights campaign performance SEO/SEM and competitive intelligence.
Develop enterprise-wide analytics dashboards and reporting to track KPIs ROI and engagement.
Translate insights into actionable strategies that strengthen enrollment growth patient acquisition brand reputation and athletics engagement.
Foster a culture of continuous improvement through data-driven decision-making.
Digital Optimization
Direct enterprise SEO/SEM strategy to maximize visibility and performance across digital platforms.
Advance personalization A/B testing and optimization strategies to deepen engagement.
Oversee measurement frameworks for web social and digital channels ensuring alignment with institutional KPIs.
Implement AI-driven approaches to improve efficiency automate processes and optimize marketing performance.
Cross-Enterprise Integration
Partner with enrollment management clinical operations and athletics to ensure marketing technology and analytics solutions meet institutional needs.
Collaborate with IT leadership to ensure security compliance and interoperability of marketing technologies.
Serve as the senior-most authority and advocate for marketing technology and analytics at the leadership table.
Team Leadership and Culture
Foster a culture of innovation accountability and service excellence.
Invest in professional growth and ensure teams stay ahead of digital trends and emerging tools.
Qualifications:
Education
Bachelors degree in marketing business analytics computer science or related field .
Masters degree preferred.
Experience
10 years of progressive leadership in marketing technology analytics or digital strategy within higher education academic health care or similarly complex organizations.
Demonstrated success deploying enterprise systems such as Salesforce Tableau Sitecore Google Analytics Adobe or equivalent.
Proven experience leading large cross-functional teams and managing multimillion-dollar technology portfolios.
Proven experience managing SEO strategy across complex organizations with multiple digital properties.
Track record of using insights and data-driven strategies to influence institutional outcomes.
Skills and Attributes
Deep expertise in CRM CMS SEO analytics and marketing automation.
Exceptional analytical strategic and problem-solving abilities.
Strong executive communication skills with the ability to translate technical concepts into business impact.
The University of Miami offers competitive salaries and a comprehensive benefits package including medical dental tuition remission and more.
UHealth-University of Miami Health System South Floridas only university-based health system provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center we are proud to serve South Florida Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching research and patient care. Were the challenge youve been looking for.
The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status:
Full timeEmployee Type:
StaffPay Grade:
H24Required Experience:
Exec
Employment Type
Full-Time
