Assoc. VP, Marketing Technology & Analytics

Job Title: Associate Vice President Marketing Technology and Analytics
Department: Marketing Communications & Digital
Reports To: SVP CMCDO

Position Summary

The Associate Vice President (VP) of Marketing Technology provides strategic leadership and operational oversight for marketing platforms data ecosystems and emerging technologies across the University of Miami including the academic enterprise UHealth and Athletics. This leader ensures that technology investments advance audience engagement reputation and growth through the strategic use of artificial intelligence automation and connected data.

The AVP oversees enterprise CRM content management systems marketing automation SEO/SEM asset management personalization and AI-enabled platforms that power audience insights and digital performance. This role drives innovation that enhances the Universitys reputation enrollment patient volume and fan engagement through technology-enabled AI-driven marketing strategies.

Key Responsibilities

Marketing Technology Strategy & Governance

• Develop and execute the enterprise marketing technology roadmap aligning platforms such as CRM CMS AI marketing automation and optimization tools to institutional priorities.
• Integrate artificial intelligence and automation across systems to enhance personalization predictive targeting and marketing efficiency.
• Ensure interoperability across enrollment clinical and athletics platforms to enable a unified intelligent view of audiences and lifecycle engagement.
• Establish governance for technology adoption data ethics and responsible AI utilization across marketing and communications teams.

AI-Enabled Insights & Optimization

• Evolve marketing functions toward AI-driven insights that anticipate behavior optimize engagement and inform creative and media strategies.
• Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment patient acquisition reputation and fan loyalty.
• Advance personalization journey orchestration and adaptive content strategies powered by machine learning.
• Foster a culture of curiosity experimentation and continuous improvement through intelligent automation and data-informed decision-making.

Digital Experience & Performance

• Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion.
• Lead digital experience design through AI-powered testing personalization and automation frameworks.
• Oversee marketing performance measurement ensuring insights are connected to business outcomes rather than raw metrics.
• Deploy generative AI tools to improve content development campaign orchestration and workflow efficiency.

Cross-Enterprise Integration

• Partner with enrollment management clinical operations and athletics to align technology and AI capabilities with institutional goals.
• Collaborate with IT leadership to ensure security compliance and interoperability of marketing technologies.
• Serve as the senior advocate for digital innovation intelligent automation and technology-enabled marketing at the leadership table.

Team Leadership and Culture

• Cultivate a culture of innovation collaboration and responsible AI exploration.
• Invest in professional development to ensure teams stay ahead of emerging tools and technologies.
• Encourage a learning mindset that blends creativity with data fluency and technological agility.

Qualifications

Education

• Bachelors degree in marketing business computer science or a related field required.
• Masters degree preferred.

Experience

• 10 years of progressive leadership in marketing technology digital strategy or AI-driven marketing innovation. Experience within higher education academic health care or similarly complex organizations is a plus.
• Demonstrated success implementing enterprise systems such as Salesforce Adobe Sitecore or equivalent and integrating AI-driven tools for marketing automation content and personalization.
• Proven experience leading large cross-functional teams and managing multimillion-dollar technology portfolios.
• Experience applying AI or machine learning to enhance targeting segmentation or customer journey strategies.

Skills and Attributes

• Deep expertise in CRM CMS AI-enabled marketing and automation platforms.
• Visionary thinker who can connect emerging technology to institutional impact.
• Exceptional communication skills with the ability to translate complex technical concepts into strategic business value.
• Strong leadership presence with a passion for innovation collaboration and measurable growth.