Director Direct to Patient Marketing

Job Description Summary

This position will be located at our East Hanover NJ site and will not have the ability to be located remotely.

The Director Direct to Patient Marketing will be the principal lead in defining and developing the DTP capability across Novartis USA. The Director and will report to the Executive Director Marketing Strategy Oncology USA. This individual will partner closely with cross-functional teams including Novartis Patient Services Market Access Patient Advocacy Communications Marketing Strategy Insights and Data Sciences and General Management. The incumbent will be responsible for identifying testing and validating human centric DTP solutions across current and emerging Novartis portfolio. This role will identify share and embed a modular approach to DTP across the US business.

Job Description

Key Responsibilities:

Work effectively with the Executive Director Marketing Strategy and cross-functional team to develop a cohesive and integrated DTP strategy and organizational capability that connects people with the right care faster.

Establish human centric patient experiences that feel intuitive frictionless trusted connected and anticipatory.

Convert DTP strategy into capability modules with bespoke features that address priority friction points across the portfolio of brands.

This includes best in class digital strategies and AI solutions that align to brand goals and maximize business results.

Ensure digital plans are appropriately implemented and optimized.

Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives

Define objectives resourcing required and manage the allocated budget for DTP collaborating effectively across strategic partners both internally and externally

Essential Requirements:

Education (minimum/desirable): Bachelors degree in related field is required; Master of Science and/or MBA preferred

Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred

Minimum of 3 years of demonstrated experience of leveraging data analytics and customer insights to drive personalization at scale

Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred

Transformational Leader with strategic experiences to transform the business into next generation engagement

Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product Communications Legal Regulatory Compliance and Global

Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

Detail-oriented with the ability to manage multiple tasks priorities and deadlines

The pay range for this position at commencement of employment is expected to be between: $185500.00 and $344500.00/year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a sign-on bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion sex national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or to perform the essential functions of a position please send an e-mail to or call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$185500.00 - $344500.00

Skills Desired

Agility Asset Management Business Strategy Commercial Excellence Cross-Functional Collaboration Customer Orientation Digital Marketing Healthcare Sector Understanding Influencing Skills Inspirational Leadership Marketing Strategy Negotiation Skills Operational Excellence People Management Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Product Strategy Stakeholder Engagement Stakeholder Management Strategic Partnerships