Global Scale Marketing Manager

At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build high-performing teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires close-knit high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the mic and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.

Global Scale Marketing Manager

Why We Have This Role

Were seeking a Global Scale Marketing Manager to join our newly formed Scale Marketing this pivotal role youll bridge the gap between our Integrated Marketing (IMM) campaigns and our Field Marketing teams extending our reach to a broader set of target accounts. Youll be instrumental in taking leads generated from IMM efforts and transforming them into MQLs/pipeline through global scalable digital and virtual or in-person events. This role is designed for a strategic and execution-focused marketer who can drive demand at scale ensuring our marketing efforts maximize impact beyond our top-tier accounts.

The Scale Marketing team is responsible for developing and executing global scalable marketing programs that move leads to MQL. Our goal is to expand pipeline generation and accelerate conversion within high-potential accounts that our Field teams may not have the capacity to engage directly. We aim to create repeatable high-impact campaigns that drive measurable business results across diverse regions.

How Youll Find Success

• Strategic Scalability: You can identify opportunities to scale marketing initiatives globally adapting strategies for regional nuances while maintaining a consistent brand message.
• Collaborative Influence: You build strong relationships and influence effectively across IMM Field and regional teams to ensure alignment and maximize impact.
• Program Innovation: Youre a creative thinker who can ideate and develop new impactful marketing programs that drive engagement and conversions for our target accounts.
• Execution Excellence: You possess exceptional project management skills meticulously planning and executing complex multi-channel campaigns and events with a keen eye for detail.
• Data-Driven Optimization: You are analytical and leverage data to measure program effectiveness identify areas for improvement and optimize for pipeline and revenue outcomes.
• Organizational Design: You can contribute to building out and defining new team structures fostering efficiency and collaboration within a rapidly evolving environment.

How Youll Grow

• Opportunities to define and shape a critical new function within Qualtrics gaining hands-on experience in team building and strategic program development.
• Exposure to a wide array of marketing disciplines from campaign ideation to global event execution and regional scaling strategies.
• A chance to expand your network significantly by collaborating with diverse teams across Marketing and Sales both domestically and internationally.
• Potential for significant career growth as you establish best practices and demonstrate measurable impact in a high-visibility role.

Things Youll Do

• Lead promotional planning and field communications for major Qualtrics events (e.g. X4) ensuring maximum engagement and pipeline generation from our target accounts.
• Guide the ideation creation and launch of new global scalable marketing programs tailored for Scale team execution such as incentivized demo request campaigns.
• Partner closely with the Integrated Marketing team to adapt and scale their successful campaigns for broader regional and global deployment.
• Continue to build out and optimize our successful monthly demo series campaign driving consistent lead engagement and funnel conversion.
• Actively contribute to the definition and development of the new Scale teams structure processes and best practices to ensure operational efficiency.
• Collaborate with regional marketing and sales teams to provide resources guidance and support helping to scale their local efforts and achieve shared pipeline goals.
• Testing and executing an AI first mindset to support speed to market and scalable approaches to demand generation.

• 6 years of experience in event marketing preferably within SaaS CX or customer support technologies.
• Experience working closely with sales teams developing enablement programs and supporting pipeline growth.
• Excellent communication presentation and interpersonal skills with the ability to influence senior stakeholders and build relationships across the organization.
• Proven analytical abilities with experience using data to inform marketing strategies measure performance and demonstrate ROI.
• Excellent project management skills with the ability to lead cross-functional initiatives.
• Strong analytical mindset leveraging data to measure and optimize marketing effectiveness.

• Culture: A vibrant work environment that encourages collaboration creativity and work-life integration.
• Team Engagement: Opportunities for team-building activities company-wide celebrations and a supportive community.
• Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.