Marketing Director

Barueri - Brazil

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

Marketing Director

Territory Marketing action plan

Map the territory Where to play (distribution) in order to generate the most value for the territories
Target and refine the How to Win (customer segments) in alignment Regions tactic plans
Orchestrate the Customer Experience based on the Region recommendations & assets
Steer the marketing plans financial performance and implement corrective actions
Analyze and recommend potential local strategic partnership according to the Where to Play and How to Win for growth opportunities

Offer Portfolio steering

Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution
Ensure the portfolio steering of all offers (product & Service)
On existing offers perform appropriate profitability analyses and make corrective/optimization recommendations to support short- and mid-term economic performance according to the Region guidelines
Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis

Managerial performance and other expected achievements

Monitor the overall Territory Marketing resources and budgets.
Influence inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking customer feedback to ensure alignment and knowledge sharing
Clarify missions expectations and goals of the team; provide ongoing feedback address shortcomings balance the workload and priorities of each individual.
Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration.
Empower the teams by delegating authority when appropriate holding them accountable for their decision making.
Coach the staff develop and supports each individuals career plan and development opportunities.

KEY EXPERIENCES IN:

Developing marketing plan for an entity or division (Marketing Strategy)
Operating with minimal direction (Empowerment)
Managing budgets and deadlines (Revenue & Profitability)
Managing a team (Team Leadership)

STANDARD DEVELOPMENT PLAN (SDP)

PATH:

Required Experience:

Director

Marketing DirectorTerritory Marketing action planMap the territory Where to play (distribution) in order to generate the most value for the territoriesTarget and refine the How to Win (customer segments) in alignment Regions tactic plansOrchestrate the Customer Experience based on the Region recomme...

Marketing Director

Territory Marketing action plan

Map the territory Where to play (distribution) in order to generate the most value for the territories
Target and refine the How to Win (customer segments) in alignment Regions tactic plans
Orchestrate the Customer Experience based on the Region recommendations & assets
Steer the marketing plans financial performance and implement corrective actions
Analyze and recommend potential local strategic partnership according to the Where to Play and How to Win for growth opportunities

Offer Portfolio steering

Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution
Ensure the portfolio steering of all offers (product & Service)
On existing offers perform appropriate profitability analyses and make corrective/optimization recommendations to support short- and mid-term economic performance according to the Region guidelines
Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis

Managerial performance and other expected achievements

Monitor the overall Territory Marketing resources and budgets.
Influence inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking customer feedback to ensure alignment and knowledge sharing
Clarify missions expectations and goals of the team; provide ongoing feedback address shortcomings balance the workload and priorities of each individual.
Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration.
Empower the teams by delegating authority when appropriate holding them accountable for their decision making.
Coach the staff develop and supports each individuals career plan and development opportunities.

KEY EXPERIENCES IN:

Developing marketing plan for an entity or division (Marketing Strategy)
Operating with minimal direction (Empowerment)
Managing budgets and deadlines (Revenue & Profitability)
Managing a team (Team Leadership)

STANDARD DEVELOPMENT PLAN (SDP)

PATH:

Required Experience:

Director

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

Apply Now

About Company

Michelin

Les pneus MICHELIN et services adaptés à votre mobilité. Trouvez le bon pneu pour votre véhicule, les conseils de nos experts, et les revendeurs en France

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click