Director Growth Marketing, North America
Director Growth Marketing, North America
Posted on :
17-09-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Caseware is one of Canadas original Fintech companies having led the global audit and accounting software industry for over 30 years with more than 500000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Director of Growth Marketing North America you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer youll lead demand generation initiatives across digital channels optimize the marketing funnel and collaborate closely with sales product marketing and regional leadership to deliver measurable growth.
This is a full-time permanent position.
Location:
This position is available to all applicants eligible to work in Canada and residing in Toronto Ontario. This is a hybrid role working from office 3 days a week from our Downtown Toronto office.
What you will be doing:
- Own the North American growth marketing strategy with a focus on new business acquisition.
- Plan and execute integrated omnichannel campaigns to include email webinars paid media sponsored events and account-based marketing (ABM).
- Develop ICP and key personas for region to architect efficient and effective buying journeys.
- Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
- Localize global campaigns and messaging to resonate with North American audiences.
- Manage regional marketing budget and allocate spend across channels for maximum ROI.
- Analyze campaign performance and provide regular reporting on KPIs (CPL MQLs pipeline contribution).
- Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
- Stay current on competitive landscape industry trends and regional regulations.
What you will bring:
- 8 years of experience in B2B marketing with a focus on demand generation and new business growth.
- Proven success in driving pipeline and revenue in North American markets ideally in SaaS or tech.
- Deep expertise in digital marketing channels marketing automation (e.g. HubSpot Marketo) and CRM (e.g. Salesforce).
- Strong analytical skills and experience with performance reporting and attribution models.
- Excellent communication and cross-functional collaboration skills.
- Experience in the accounting or audit industry is a plus but not required.
Whats in it for you:
Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting constantly pushing the boundaries to create impactful software solutions.
We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive inclusive team.
Work-life balance is important to us. We offer flexible work options remote opportunities and generous time-off policies to ensure a healthy work-life balance.
We offer competitive compensation including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
Recognition and rewards matter to us. We celebrate hard work through recognition programs performance bonuses and opportunities for career growth.
We embrace global opportunities. Work on international projects and collaborate with a diverse global team.
About Caseware:
Casewares cutting-edge software products are meticulously designed for accounting firms corporations and teams are continually collaborating innovating and building upon our existing suite of products. With a customer-focused mindset we are building technology that is shaping what the future of audits financial reporting and financial data analytics will look like.
With a recent strategic investment from Hg Capital in 2020 Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
One of Casewares core values is Many Voices One Team and with that in mind were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process please e-mail our People Operations team at
Background Check:
Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residingin the Netherlands and Germany are excluded from undergoing background checks via
Security and Fraud:
Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @ and our open positions are always listed on reputable job boards and on our website We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer proceed with extreme caution.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
