Brand & Customer Manager Vaccines
Brand & Customer Manager Vaccines
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Job Description
Job Description
Do you want to make a difference in adult health by driving HPV vaccine uptake Join our marketing team as Brand & Customer Manager for the HPV Vaccine franchise to lead brand strategy and design customer journeys that unlock adult vaccination across the BeLux region.
Role summary: The Brand & Customer Manager (BCM) for HPV will own the local brand strategy to unlock and grow the adult market (young adults adults and risk groups). The role combines brand strategy customer insights integrated campaign execution crossfunctional leadership and performance measurement to deliver commercial access and public health objectives. The BCM will work closely with Sales Medical Market Access Regulatory Digital & Analytics and external partners/agencies.
Key responsibilities
Market insight: Turn research and stakeholder insights (HCPs pharmacists young adults & adults payers) into commercial opportunities segmentation and customerjourney maps highlighting friction and influence points.
Strategy & planning: Localize global/regional HPV strategy into an integrated brand plan for adult uptake with clear positioning value propositions and measurable OKRs/KPIs.
Digital & CX: Coordinate digitalfirst activations (search social display email CRM influencers) omnichannel assets and marketingautomation funnels; use analytics and A/B testing to optimize performance.
Execution & activation: Deliver multichannel campaigns HCP engagement programs (GPs gynecologists pharmacists) and congress/event presence in partnership with agencies and internal teams.
Crossfunctional governance: Align stakeholders and secure medical and compliance approvals for all materials and activities (e.g. Veeva PromoMats due diligences etc.).
Commercial & financial: Contribute to robust forecasting with the CFT; manage brand budget and agency contracts for costeffective KPIdriven ROI.
Stakeholder engagement: Be ready to engage with KOLs HCPs and national stakeholders to support awareness access and practical tools that increase adult vaccination uptake.
Your profile
University degree in Life Sciences Marketing Business Public Health or related field
3 years experience in brand management customer experience digital marketing or commercial roles; experience in healthcare or consumer health is advantageous but not mandatory
Proven experience designing and running digital marketing campaigns CRM/marketing automation and measuring digital ROI
Strong analytical skills: comfortable with data insight generation and translating analytics into activation
Excellent project and budget management skills; experience managing agencies and external partners
Experience working crossfunctionally and in regulated environments preferred
Excellent communication and presentation skills in English (fluent businessnative level required)
Native speaker of at least one of the two national languages (French or Dutch); strong written and/or spoken ability in the other language is a plus
Proficient with PowerPoint Excel and digital marketing/analytics tools (Google Analytics paid social platforms CRM platforms or equivalent)
High degree of commercial acumen & growth mindset
Flexible collaborative proactive and comfortable working in a fastmoving matrixed organisation
We offer
A purposedriven role with tangible public health impact
Collaborative cross-functional team with strong digital capabilities
Competitive salary and benefits in line with experience
Opportunities for professional development and to shape a highvisibility brand in a growing market
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Adaptability Adaptability Brand Management Brand Marketing Brand Positioning Strategy Brand Strategy Business Acumen Communication Compliance Reviews Content Creation Creative Campaign Development Creativity Data Analysis Digital Marketing Email Marketing French Language Google Analytics Health Sciences Interpersonal Relationships Management Process Marketing Marketing Analytics Marketing Strategies Market Research Media Management 5 morePreferred Skills:
Job Posting End Date:
10/12/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Manager
Employment Type
Full-Time
