Marketing and Communications Specialist I
Marketing and Communications Specialist I
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$ 55000 - 70000
1 Vacancy
Job Description
Marketing and Communications Specialist I
A bachelors degree in an appropriate area of specialization and one year of appropriate experience or an equivalent combination of education and experience.
The University of Florida Literacy Institute (UFLI) is seeking a Marketing and Communications Specialist to support its online activities. A major part of this role will be the development launch and management of a suite of virtual learning experiences. This person would work collaboratively with a content-development team to create publicize and manage various virtual learning opportunities and would be responsible for overseeing user experience and participant satisfaction. This role will also support the expansion of UFLIs online presence through social media and website enhancements.
- Coordinate the delivery of virtual events including UFLI Academies and webinars managing marketing registration participant communication and support and technical hosting
- Develop and manage UFLIs online professional development products including integrating multimedia elements that support instructional goals
- Collaborate with instructional designers faculty and content experts to produce engaging and pedagogically sound media
- Oversee the implementation of digital event management and registration applications
- Support the user experience through hands on tech support
- Help ensure all instructional material are user-friendly accessible and aligned with UFLIs branding
- Support the development and implementation of a social media content calendar across platforms such as Instagram YouTube Substack and others.
- Conduct ongoing social media listening and data analysis to stay attuned to user feedback perceptions and trends leveraging this insight to guide content and strategic messaging.
- Assist in shaping UFLIs long-term communications planning through audience analysis and storytelling
- Help ensure all social media posts are aligned with UFLIs branding
- Lead the overhaul of the UFLI website to better meet the needs of UFLIs growing user base
- Support updates and maintenance of the UFLI website including uploading new content creating new pages and ensuring information is current
- Help ensure all web products are user-friendly accessible and aligned with UFLIs branding
$55000- $70000
A bachelors degree in an appropriate area of specialization and one year of appropriate experience or an equivalent combination of education and experience.
- Strong technical skills and a high comfort level with various digital platforms (e.g. content management systems social media schedulers LMS like Canvas webinar software like Zoom).
- Excellent project management and organizational skills with a strong attention to detail.
- Ability to troubleshoot technical issues and provide clear empathetic customer support.
- Experience managing webpages social media online registration systems
- Strong communication skills
- Knowledge of UFLIs vision structure culture philosophy operating principles values and code of ethics; ability to apply this understanding appropriately to diverse situations.
In order to be considered you must upload your cover letter and resume.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
