Marketing Data & AI Strategist Herbal Goodness
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Job Location:
McKinney, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Job Title: Marketing Data & AI Strategist
Department: Marketing
Reports To: CMO/Marketing Lead
About Herbal Goodness
Herbal Goodness is a leading provider of premium organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back10% of our profits support the education of African girls through the WAAW Foundation.
We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics predictive modeling and technical SEO expertise to uncover growth opportunities reduce customer acquisition costs and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams.
Key Responsibilities
- Develop and own Herbal Goodness marketing analytics strategy end-to-end.
- Use AI/ML tools to forecast demand predict churn and personalize customer journeys.
- Monitor and optimize core KPIs: CAC LTV conversion rates retention repeat purchase rates.
- Partner with SEO and content teams to ensure analytics inform organic growth initiatives.
- Conduct technical SEO audits and maintain strong site health (crawlability structured data site speed).
- Build clear actionable dashboards for leadership and growth teams.
- Design and analyze experiments (A/B testing cohort analysis) and deliver data-driven recommendations.
Success Metrics
- Reduce CAC by 1520% within the first 12 months.
- Achieve a 20% year-over-year increase in repeat purchase rate.
- Maintain 90% technical SEO health score on major audit tools.
- Contribute to 100% revenue grow within first 12 months.
Qualifications
- 35 years experience in marketing analytics data strategy or similar roles (eCommerce/CPG/wellness preferred).
- Proficiency with SQL Excel GA4 and visualization tools (Looker Tableau or Power BI).
- Strong knowledge of technical SEO and Google Search Console.
- Familiarity with AI-driven personalization recommendation engines or customer journey automation.
- Ability to translate complex data into clear business insights for leadership.
- Strong business acumen and excellent communication skills.
Why Join Us
At Herbal Goodness youll be part of a mission-driven company that values innovation growth and social impact. Youll work alongside a passionate team gain hands-on experience with advanced AI and analytics tools and directly shape the companys growth strategy.
Required Experience:
Senior IC
Key Skills
- Apache Hive
- S3
- Hadoop
- Redshift
- Spark
- AWS
- Apache Pig
- NoSQL
- Big Data
- Data Warehouse
- Kafka
- Scala
About Company
Super food & herb plant based wellness apothecary: Papaya leaf platelet, immunity, digestion, anti aging, hormone balance, stress, gut, beauty pain & more. Graviola Soursop Guava Bamboo herbal teas green powders Juice Smoothie Supplements & Seeds - Women & minority owned social impact ... View more
