Senior Product Marketing Manager

Senior Product Marketing Manager (B2B/SaaS)

Salary range: $110k-150k

Employment type: Full-time

Please note: We are on a hybrid schedule: 4 days in office Monday-Thursday. Employee must be local or relocate to Utah.

About this role

Vibe builds collaborative hardware and software tools that empower teams to communicate visually and work smarter.

As we scale were looking for a Product Marketing Manager to own customer insights and help shape how we build position and sell our products. We are seeking a highly motivated and results-drivenProduct Marketing Manager to join our Marketing Team.

Youll lead customer discovery and research efforts and turn those insights into actionable strategies that guide product direction sharpen our positioning and improve sales effectiveness. The ideal candidate will have strong B2B and Software as a Service (SaaS) experience and be skilled in customer advocacy have a passion for deeply understanding consumer needs and the ability to translate insights into programs that can be measured.

What Youll Do:

• Own customer research including interviews surveys and behavior analysis
• Build personas and customer journey maps to guide strategy
• Uncover insights that inform product roadmap messaging and market targeting
• Partner with Product to improve positioning and differentiation
• Advise Marketing on ICP strategy content focus and campaign messaging
• Collaborate with Sales to develop pitches battlecards objection-handling guides and win/loss insights
• Monitor competitors and market trends to identify threats and opportunities

What Were Looking For:

• 3 years of experience in B2B and SaaS product marketing with a focus in customer insights & product research/strategy
• Experience conducting customer interviews and synthesizing data into clear recommendations
• Strong collaboration and communication skills across product marketing and sales teams
• Ability to turn insights into go-to-market plans product positioning and messaging as well as enablement assets
• Comfortable operating in a fast-paced cross-functional environment

Why Vibe:

• Be a key player in a fast-growing company
• Direct influence on product and GTM strategy
• Creative collaborative and mission-driven team
• Competitive compensation with performance-based bonus