JOB DESCRIPTION:
Key Responsibilities
1. Multi-Channel Engagement (MCE):
- Lead the design setup and execution of MCE initiatives targeting HCPs ensuring alignment with brand strategy and performance goals.
- Implement virtual representative platforms and manage digital engagement tools for product detailing and education.
- Execute e-CME programs on selected platforms to enhance HCP engagement and education.
- Collaborate with the Trade team to identify and realize business opportunities at drug stores.
2. Strategic Alignment:
- Ensure all MCE activities are aligned with brand strategy performance expectations and route-to-market plans.
3. KPI Ownership:
- Own and monitor financial KPIs and Sales Force Effectiveness (SFE) KPIs related to MCE initiatives
Qualifications & Experience
Work Experience:
- Minimum of 68 years of experience in digital marketing multi-channel engagement or brand strategy within a regulated industry (healthcare or pharma preferred).
Professional Skills:
- Strong strategic thinking and ability to translate brand plans into digital execution.
- Deep understanding of digital platforms virtual engagement tools and campaign optimization.
- Proven ability to manage KPIs and drive performance through digital initiatives.
- Excellent collaboration skills with cross-functional teams including Trade Marketing and Sales.
The base pay for this position is
N/A
In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Philippines > Taguig City : Venice Corporate Center
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
JOB DESCRIPTION:Key Responsibilities1. Multi-Channel Engagement (MCE):Lead the design setup and execution of MCE initiatives targeting HCPs ensuring alignment with brand strategy and performance goals.Implement virtual representative platforms and manage digital engagement tools for product detail...
JOB DESCRIPTION:
Key Responsibilities
1. Multi-Channel Engagement (MCE):
- Lead the design setup and execution of MCE initiatives targeting HCPs ensuring alignment with brand strategy and performance goals.
- Implement virtual representative platforms and manage digital engagement tools for product detailing and education.
- Execute e-CME programs on selected platforms to enhance HCP engagement and education.
- Collaborate with the Trade team to identify and realize business opportunities at drug stores.
2. Strategic Alignment:
- Ensure all MCE activities are aligned with brand strategy performance expectations and route-to-market plans.
3. KPI Ownership:
- Own and monitor financial KPIs and Sales Force Effectiveness (SFE) KPIs related to MCE initiatives
Qualifications & Experience
Work Experience:
- Minimum of 68 years of experience in digital marketing multi-channel engagement or brand strategy within a regulated industry (healthcare or pharma preferred).
Professional Skills:
- Strong strategic thinking and ability to translate brand plans into digital execution.
- Deep understanding of digital platforms virtual engagement tools and campaign optimization.
- Proven ability to manage KPIs and drive performance through digital initiatives.
- Excellent collaboration skills with cross-functional teams including Trade Marketing and Sales.
The base pay for this position is
N/A
In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Philippines > Taguig City : Venice Corporate Center
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
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