Multi-Channel Engagement Manager
Multi-Channel Engagement Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
JOB DESCRIPTION:
Key Responsibilities
1. Multi-Channel Engagement (MCE):
- Lead the design setup and execution of MCE initiatives targeting HCPs ensuring alignment with brand strategy and performance goals.
- Implement virtual representative platforms and manage digital engagement tools for product detailing and education.
- Execute e-CME programs on selected platforms to enhance HCP engagement and education.
- Collaborate with the Trade team to identify and realize business opportunities at drug stores.
2. Strategic Alignment:
- Ensure all MCE activities are aligned with brand strategy performance expectations and route-to-market plans.
3. KPI Ownership:
- Own and monitor financial KPIs and Sales Force Effectiveness (SFE) KPIs related to MCE initiatives
Qualifications & Experience
Work Experience:
- Minimum of 68 years of experience in digital marketing multi-channel engagement or brand strategy within a regulated industry (healthcare or pharma preferred).
Professional Skills:
- Strong strategic thinking and ability to translate brand plans into digital execution.
- Deep understanding of digital platforms virtual engagement tools and campaign optimization.
- Proven ability to manage KPIs and drive performance through digital initiatives.
- Excellent collaboration skills with cross-functional teams including Trade Marketing and Sales.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Philippines > Taguig City : Venice Corporate Center
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Employment Type
Full-Time
