Director, Talent Partnerships & Influencer Strategy (Sundial Technology & Media Group)

About Sundial Technology & Media Group (STMG)
Sundial Technology & Media Group is at its heart a sacred space. Our collective of brands voices and experiences offer a gathering point where culture thrives and people grow. We shape the conversations that create communities and a sense of belonging for everyone. We are a cultural compass guiding our audiences to the stories and experiences that resonate with who they are help them navigate the moment and invite them to share in something bigger.

We accomplish this mission and vision through our incredible and distinct brands: ESSENCE AFROPUNK and Refinery29 (R29).

About the Role

As Director Talent Partnerships & Influencer Strategy you will develop and lead the overarching influencer marketing and talent strategy for both priority commercial partners and STMG brands.

As a strategic partner to the business youll serve as the authority on aligning external voicescreators influencers and talentwith broader brand marketing and business objectives. Commercially savvy youll understand the nuances of key commercial relationships and guide internal teams on how to best leverage creator partnerships to drive priority KPIs.

While deeply engaged in managing current initiatives youll also act as a forward-looking leaderforecasting trends in the creator economy and proactively integrating them into the talent strategy to keep STMG ahead of cultural and platform shifts.

Responsibilities:

• Architect and lead an enterprise-level influencer and talent strategy ensuring alignment with brand priorities marketing objectives and long-term business outcomes.
• Oversee strategic casting creator integration and content development across full-funnel campaigns.
• Own end-to-end influencer and talent partnerships from scouting and negotiation through execution and performance analysis.
• Champion operational excellence and ensure best-in-class delivery of campaigns across paid earned and owned ecosystems.
• Lead campaign execution across functions and partners driving the production of sponsored and branded content from deal signature through launch.
• Collaborate closely with brand creative media legal and analytics stakeholders to ensure seamless delivery and measurable impact.
• Optimize production workflows and campaign operations managing timelines budgets and content pipelines to drive efficiency speed and quality across multiple concurrent activations.
• Translate performance data into strategic insight using engagement conversion and creator effectiveness metrics to inform decision-making.
• Deliver executive-level reporting and forward-looking recommendations to optimize future campaigns.
• Build and scale a future-proof talent network identifying nurturing and activating a diverse range of creators across key platforms such as TikTok Instagram and YouTube.
• Ensure a balanced portfolio of established and emerging voices that align with brand tone and target audiences.
• Act as a cross-functional strategic advisor ensuring influencer and talent activations are deeply integrated across content marketing and commercial efforts.
• Maintain brand consistency legal compliance and campaign relevance.
• Negotiate and structure talent partnerships securing favorable terms and deliverables in collaboration with legal and talent representatives to mitigate risk and protect brand equity.
• Remain on the cutting edge of creator economy trends translating shifts in platform behavior content formats and cultural movements into actionable strategy.
• Lead mentor and develop junior team members fostering a high-performing collaborative team culture that prioritizes innovation accountability and results.

Qualifications:

• 710 years of experience in influencer marketing talent partnerships or digital media.
• Proven ability to source negotiate and manage high-impact creator relationships and agency partnerships.
• Deep knowledge of the creator economy and platforms like TikTok Instagram YouTube and Twitch.
• Strong strategic thinking with a track record of leading multi-channel influencer campaigns.
• Experience managing teams and working cross-functionally across marketing legal product and sales.
• Proficient in influencer tools and campaign performance analytics.
• Skilled in negotiation communication and stakeholder management.
• Highly organized with the ability to juggle multiple projects in a fast-paced environment.

This will be a hybrid role based out of our Brooklyn NY office: Tues-Thurs on-site and Mon/Fri WFH.

Salary: The salary range for this role is $130000.00 - $140000.00 USD. The salary range is subject to change and may be amended in the future. Experience education skills and other factors are considered when determining the salary offered.

Benefits: Medical Dental Vision 401k EAP Annual Bonus eligibility.

Agencies: Sundial Technology & Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

If you require reasonable accommodation during the application and selection process please let us know by contacting We will work together to best meet your needs.