Performance Marketer

Who are we looking for

• You are a performance-driven marketer who excels in fast-paced high-growth environments.
• and nbsp;You are experienced in managing multi-channel paid campaigns and love experimenting with new platforms.
• You are meticulous detail-oriented and have a strong understanding of funnel performance and attribution.
• You can creatively blend storytelling with data to craft compelling campaigns that drive impact.
• You are resilient open-minded and comfortable implementing agile methodologies.
• You thrive in a collaborative work environment
• and nbsp;You are a self-starter with high ownership and a strong bias for execution.

Your Responsibilities

• You will plan execute and optimize paid campaigns across various channels like Google Meta Twitter TikTok programmatic and affiliates.
• You will design launch and manage A/B tests to improve funnel conversion rates.
• You will monitor analyze and report on campaign performance using data to optimize for ROI.
• You will develop KPIs for acquisition retention and lifetime value.
• You will collaborate closely with product design and engineering teams to create compelling user journeys.
• You will identify and test new growth opportunities across emerging platforms.
• You will manage and optimize marketing budgets to maximize impact.
• You will stay ahead of performance marketing and fintech trends to keep campaigns innovative and competitive.

What Success looks like

• Drive measurable user acquisition and retention with consistent ROI across campaigns.
• Achieve defined KPIs for acquisition conversion retention and lifetime value.
• Successfully identify and scale at least 23 new growth channels or experiments every quarter.
• Deliver accurate data-driven reporting that supports decision-making and strategy.
• Continuously improve funnel conversion rates through A/B testing and optimization.

To be considered for this role you should have

• Demonstrated 3-5 years of experience as a Performance/Growth Marketer in a startup or high-growth environment.
• and nbsp;Proven track record in managing multi-channel paid campaigns.
• Strong analytical skills with a deep understanding of marketing metrics attribution and funnel performance.
• Hands-on experience with tools like Google Analytics Hubspot Amplitude and A/B testing platforms.
• strong attention to detail and a numbers-first mindset.
• and nbsp;Excellent collaboration skills across design product and engineering teams.
• Creative problem-solving abilities and a data-driven marketing approach.

Challenges you may face in this role

• Balancing experimentation with efficient budget management.
• Handling the intricacies of assigning credit across various paid channels.
• Keeping up with fast-changing fintech trends and user behaviours.
• Scaling campaigns while maintaining a strong ROI in a competitive market.

The Goodies

• Competitive salary.
• Opportunity for learning and growth.
• Great team working environment and supportive culture.