Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Our Abbott Nutrition US headquarters located in Columbus OH currently has opportunities for Brand Manager Internship. The intern position will be responsible for the day-to-day management and implementation of key tactics within consumer or healthcare professional initiatives. The intern will manage key projects and work cross-functionally with marketing brand team. This role will have the opportunity to help identify strategic opportunities and execute marketing tactics to accelerate brand growth.
Role and responsibilities:
- Brand Learning
- Understand 4 Ps of Brand
- SWOT analysis
- Business Drivers
- Success Metrics
- Competitive Assessment
- Deliver Results
- Develop a strategic plan based on identified problem to solve; using all available resources
- Show initiative and ownership of project
- Complete project tasks and provide next steps to execute plan during final presentation
- Communication
- Provide updates on project status to mentors and manager
- Provide formal mid-point presentation of project(s)
- Deliver final presentation to Sr. Leadership
- Show initiative to develop relationships with marketing and cross-functional team
- Analytical / Financial Acumen
- Understanding of Brand P&L
- Brand specific / Project specific budget management
- Investment Recommendation
- Content / Claim creation (Project Dependent)
- Marketing task tool
- Insights and Creative Brief writing
- Medical Legal and Regulatory review process
Internship Details:
- 12-week program.
- Paid Internship.
- Housing & transportation provided (if meet criteria).
- Internships location: Columbus OH.
Basic Qualifications
- Completed at least three years of college education before beginning internship.
- Must be enrolled in school the semester following your internship.
- Pursuing a bachelors degree in: Marketing Communications Management or Project Management.
- Initiative to identify opportunities and develop plans to drive business performance.
- Strong communication and collaboration skills.
- Business analytics and KPI tracking capabilities.
- Proven digital marketing skills
- Authorized to work in the United States without requiring sponsorshipnow or in the future.
Preferred Qualifications
- Strong academic performance (GPA 3.0/4.0)
- Relevant marketing and leadership skills.
- Desire to work in the healthcare field.
- Demonstrated oral and written communication skills.
The base pay for this position is
$16.45 $32.85/hour
In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Administrative Support
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP03
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 10 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Intern