Senior Market Business Analyst
Senior Market Business Analyst
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1 Vacancy
Job Description
Hogarth is the Global Content Production Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including Coca-Cola Ford Rolex Nestlé Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and ever-changing world of todays content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
What does a Senior Market Business Analyst do at Hogarth
The Senior Market Business Analyst serves as a strategic partner to Fords Brand and Product Marketing leaders overseeing the development accuracy and governance of vehicle Order Guides and Vehicle Retail Window Labels. This role plays a critical part in ensuring that the Ford product information accurate. The position requires deep product knowledge the ability to navigate Fords systems and product documents as well as collaboration with the Hogarth Product Information team. The role synthesizes complex and varied inputs into authoritative product documents that guide and validate the Ford dealer and consumer marketing efforts.
Critical Job Competencies
- Strategic Product Knowledge: Comprehensive understanding of vehicle features and functionality with the ability to translate complex vehicle details and coding into market-ready nomenclature that ensures accuracy consistency and alignment with end-user and brand needs.
- Analytical and Decision Making Skills: Ability to assess feature availability identifying misalignments resolving discrepancies and making recommendations that impact product strategy and go-to-market execution.
- Influence & Communication: Proven ability to influence client stakeholders align cross-functional teams and provide thought leadership on product information standards.
- Leadership & Collaboration: Skilled at mentoring peers fostering alignment across diverse teams and championing best to use well-developed social skills to establish and maintain positive professional working relationships within a diverse group of people
- Innovation & Continuous Improvement: Drives enhancements to processes systems and tools that improve accuracy efficiency and strategic impact.
- Integrity: Must be honest reliable and trustworthy and have a positive helpful attitude. Independent working skills are a must
Responsibilities
- Lead the creation governance and continuous improvement of vehicle Order Guides and Vehicle Retail Window Labels ensuring alignment with Engineering directives and marketing strategy intent
- Serve as the primary liaison between Marketing Engineering and agency partners to resolve complex product information challenges and ensure accuracy in the order guide that influences all client and consumer facing materials
- Partner with Ford Brand and Product Marketing leaders to shape cross-vehicle line nomenclature that drives consistency across all markets and communications.
- Act as a trusted advisor in troubleshooting high-visibility client and dealer issues as it relates to vehicle information and configurations
- Maintain a library of critical facts including timing charts for important milestones in vehicle launches and other releases
- Drive continuous improvement by identifying opportunities proposing recommendations and leading initiatives that enhance accuracy efficiency and cross-functional alignment
- Create reports that monitor sales order banks inventory option take rates and incentives on an as needed basis
- Other duties as assigned including but not limited to dealer programs activations and other on-site activities
Requirements
- Bachelors degree or work experience equivalent
- 7-10 years of experience in production information marketing or automotive industry roles with direct exposure to product marketing and cross-functional leadership
- Experience in agency or OEM environments preferred
- Ability to distinguish between critical details and unimportant facts
- Effective communicator with ability to concisely identify and convey pertinent information
- Ability to manage highly detailed and dynamic projects under tight deadlines
- Proficient with computers and willing to learn new applications as they become relevant to position
- Innate sense of curiosity and desire for continuous learning
- Previous agency engineering or automotive experience and knowledge of Ford systems is a plus
- Able to work independently in an offsite capacity
#LI-Hybrid #LI-SB2
Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small gets our full energy because we believe in doing things right. Every single time. Its how we deliver real results without cutting corners.
Honesty
We are real and authentic with each other and in our work. Honest direct communication builds the trust we need to collaborate grow and make meaningful things together. Its not always easy but its always worth it.
Heart & Soul
We bring heart to everything we make. Passion pride and relentless drive push us beyond good enough because we care deeply about our craft and were always chasing better. We love what we do and it shows.
Happy Family
Creating a space where everyone feels valued--even when opinions differ makes this a supportive and inclusive environment for our people. We embrace our differences celebrate our wins together and never lose our sense of humor.
Hungry
Curiosity keeps us hungry. We question experiment and always seek out whats next. We never settle and we never stop learning.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Required Experience:
Senior IC
Employment Type
Full Time
