Senior Manager, SEO
Senior Manager, SEO
Posted on :
25-09-2025
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1 Vacancy
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Job Description
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. Were doing this by simplifying the insurance-buying process for all small businesses blending together a combination of technology data and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers customize their coverage and purchase and access their policies - all online.
Founded in the UK in 2005 Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
More importantly were doing it all while taking care of our people. Weve consistently been named a best place to work including most recently ranking in Built Ins 2025 Best Companies to Work for in the US (Top 100) and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If youre smart and passionate about delivering brilliant customer experiences wed love to hear from you.
Simply Business is seeking a visionary Senior Manager SEO/AEO/LLM to lead our organic search strategy into the next era. This is not a role for a traditional SEO. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience Generative AI Answer Engine Optimization and large language models. You will be instrumental in defining a Search Everywhere strategy to position us to become the answer for small business insurance needs aiding to increase organic traffic and drive high-value and high converting users. You will champion this approach ensuring it is a core component of our product and business development.
What Youll Do:
- Strategic Leadership: Develop the framework and strategy for SEO Answer Engine Optimization (GEO) and Large Language Models (LLM) aligning with our business and product goals.
- Execution: Create and drive the SEO/AEO/LLM roadmap managing prioritization execution and optimization of performance oriented initiatives. Drive original and authoritative content at scale.
- Data-Driven Execution: Conduct in-depth technical and content audits analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap partnering with analytics and finance teams to forecast size and measure the impact of your strategic changes through structured testing and experimentation
- Cross-Functional Collaboration: Partner directly with our agencies vendors and internal teams like Paid Media Content Operations Product and Engineering teams to translate strategy into action establishing EEAT practices throughout including authorship freshness workflows net new content and technical enhancements such as structured data.
- Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages content hubs off-site mentions and citation widgets quizzes to optimize how we show up in traditional and emerging search platforms
- Ecosystem & Tools: Continuously assess and review our ecosystem and tools to ensure we are set up for success keeping our tech stack cutting-edge and efficient
- Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients ensuring our approach is always cutting-edge
- Expert Consultation: Serve as the primary point of contact for all SEO GEO and LLM-related client questions providing expert guidance reporting and thought leadership.
What Were Looking For:
- Experience: 10-15 years of experience in SEO with a proven track record of developing and executing successful large-scale organic search strategies.
- Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl index and rank sites. Proficiency with technical SEO including JavaScript HTML CSS and Schema Markup.
- AI & LLM Expertise: Demonstrated experience with Generative AI and LLMs including how they impact search behavior and the ability to develop strategies for optimizing content and experiences for these new engines.
- Analytical Skills: Strong analytical and quantitative skills with a proficiency in tools like Google Analytics Google Search Console SEMrush Ahrefs Screaming Frog and others. The ability to interpret complex data and derive actionable business-focused insights.
- Communication & Influence: Exceptional communication and presentation skills with the ability to articulate complex technical concepts to non-technical stakeholders and leadership
- Leadership: Experience in a senior or leadership role with a proven ability to communicate strategy to different leaders lead agency and vendor relationships mentor team members and drive collaboration across diverse business units.
Here are some of the great benefits and perks that come from being a Simply Business employee:
-Group plan for medical dental vision and prescription drug coverage
-Short term disability long term disability and life insurance coverage
-Participation in the Companys bonus program-Participation in 401(k) plan with a 5% employer match
-Commuter benefits to help cut down on parking and public transit costs
-25 days of vacation time plus 10 sick days and 10 company holidays
-A genuine investment in your learning and development-Regular team outings and volunteer opportunities
-An awesome office space
-A hybrid working model giving our employees great choice and flexibility to work in a way thats best for their particular job their teams and their lives.
Simply Business is an equal opportunity employer. Were committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.
Once you apply your info will be reviewed by a team with a mix of levels and experiences. We pride ourselves on fostering a sense of community which is only made stronger by each individual at SB so youll have the opportunity to meet a variety of people throughout the process. Get excited!
Most of our first round interviews will take place over subsequent interviews there may be an opportunity/expectation to meet team members in person.
If it looks like you could be a good fit for the role well ask you to interview on Zoom first regardless youll need WiFi and a laptop or a 4G-enabled smartphone. If you dont have access to either of these or you need support with your application get in touch with us at
Please email us with any questions or if you want to pause your application for a bit well be happy to keep you updated on future opportunities like the one above. Want more info on working at Simply Business Check out our careers page: Experience:
Senior Manager
Employment Type
Full-Time
Key Skills
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