Strategic Marketing Manager

Stefanini Group is hiring!

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Job Description

We are seeking a strategic and agile Senior Marketing Manager to lead marketing for the Health Plans customer segment. This role is responsible for shaping messaging driving go-to-market strategy and executing demand generation campaigns that grow engagement and pipeline within payer organizations. The ideal candidate brings deep B2B healthcare marketing experience a passion for translating complex capabilities into clear value and the ability to deliver measurable impact across multi-channel programs.

Key Responsibilities

Strategy & Planning

• Define and refine messaging frameworks and positioning to strengthen brand and value proposition with health plan buyers.
• Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing clinical IT strategy leaders within payer organizations).
• Identify and scale high-performing channels email paid media webinars SEO and events to maximize ROI.
• Leverage data and market insights to uncover payer-specific opportunities inform targeting and refine campaigns.
• Contribute to go-to-market planning for payer product integrations partnerships and platform launches.
• Partner with Product Marketing to translate Ignites solutions into payer-specific value stories that drive adoption.

Campaigns & Execution

• Lead the development and execution of integrated campaigns targeting payer accounts from top-of-funnel awareness through sales enablement.
• Build tailored assets pitch decks 1-pagers case studies that address the unique needs of health plans.
• Collaborate across content design and digital teams to launch landing pages emails paid media webinars and event activations.
• Leverage AI-enabled tools for faster execution from drafting copy briefs to surfacing actionable insights.
• Experiment with new approaches and tools to improve campaign speed efficiency and impact.

Cross-functional Alignment

• Partner closely with Strategic Accounts Sales and Product to ensure alignment on payer strategy and messaging.
• Collaborate with the Demand Generation team to optimize funnel performance and segment-specific KPIs.
• Share buyer insights(payer decision-makers influencers and procurement stakeholders) to inform content and campaign strategies.
• Maintain the marketing calendar and editorial roadmap for health plan initiatives.

Measurement & Reporting

• Monitor campaign performance and deliver actionable insights to refine messaging targeting and segmentation.
• Track and report on KPIs including MQLs SQLs engagement and influenced pipeline.
• Provide regular updates to leadership highlighting wins challenges and next steps.
• Drive continuous improvement by leveraging data for deeper personalization and better conversion.

Product & Market Expertise

• Serve as a subject matter expert on payer audiences market trends and competitive dynamics.
• Maintain a library of reusable content and resources tailored for health plan engagement.
• Stay current on emerging payer business models value-based care initiatives and policy trends to inform strategy.

Required Qualifications:

• 5 years of B2B marketing experience in healthcare ideally with health plans payers or health tech organizations.
• Proven success ingo-to-market strategy campaign execution and demand generation for healthcare audiences.
• Strong storytelling and communication skills able to simplify complex capabilities into compelling narratives for both technical and business audiences.
• Ability to lead cross-functional projects and influence across a matrixed organization.
• Data-driven mindset with experience leveraging CRM and marketing platforms(Salesforce Pardot 6sense LinkedIn Campaign Manager ).

Preferred Qualifications:

• Experience in payer marketing health IT or digital health startups.
• Familiarity with diverse payer buyer personas including product clinical strategy and innovation leaders.
• Background in developing sales enablement and customer success materials.
• Comfortable navigating fast-moving high-growth environments and embracing change.

*Listed salary ranges may vary based on experience qualifications and local market. Also some positions may include bonuses or other incentives*

About Stefanini Group

The Stefanini Group is a global provider of offshore onshore and near shore outsourcing IT digital consulting systems integration application and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like Americas Europe Africa and Asia and more than 400 clients across a broad spectrum of markets including financial services manufacturing telecommunications chemical services technology public sector and utilities. Stefanini is a CMM level 5 IT consulting company with global presence. We are CMM Level 5 company.

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