Market Manager
Market Manager
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Job Description
About Primer
Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems including the ones that dominate the headlines are downstream of education.
We have a simple thesis on how to solve it: empower 1000s of educators to launch microschools in their communities.
We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.
PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage asset-light real estate which means much lower capex and opex. You put it together and you get something thats never existed before: a world-class education thats accessible to normal American families and can rapidly scale.
What Youll Do
Were looking for an energetic relationship-driven professional to grow enrollment for Primers Florida campuses. Youll be the face of Primer in the community responsible for building strong local networks executing on-the-ground marketing initiatives and presenting Primers vision directly to families.
This is not a desk job. Youll spend much of your time out in the field meeting partners speaking with parents hosting open houses and connecting with community leaders. If you love building new relationships thrive in fast-moving environments and know how to inspire families through compelling storytelling youll thrive here.
What were trying to do is extremely hard theres a reason it hasnt been done before. Theres a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting this might be the role for you.
Responsibilities
Develop and own local channels that generate new family leads including sponsorships partnerships and community engagement
Build relationships with local leaders organizations and influencers who can help grow Primers reach and reputation
Plan and execute campus open houses family info sessions and tours that convert interest into enrollment
Serve as a trusted knowledgeable voice when presenting Primers model to prospective families
Collaborate with central marketing and admissions to align local efforts with broader campaigns
Experiment with new grassroots growth strategies; document and scale the ones that work
Manage ongoing relationships with enrolled families to strengthen community and referrals
Travel frequently (2550%) across campuses within the state
Preferred Qualifications
Strong track record in multi-site operations local marketing outside field sales or community outreach
Exceptional communicator who can connect with diverse audiences from families to community leaders
Confident public speaker and presenter comfortable leading events and representing Primer externally
Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
Results-driven with past accountability for growth enrollment or revenue targets
Highly organized and able to manage multiple relationships and events at once
Generalist mindset willing to roll up your sleeves to do both strategy and execution
Must have a car and be available for regular travel across the state
If this sounds like you fill out the application below with a bit about yourself and well take it from there! If you have any questions dont hesitate to email us at
Required Experience:
Manager
Employment Type
Full-Time
