Assistant Director, Brand & Communications
Assistant Director, Brand & Communications
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.
ROLE
This position is a leadership role in Brand Management and Go-to-Market strategies for PAMB encompassing consumer propositions and campaigns planning of integrated / digital first campaign not limited to advertising & sponsorship social & content marketing digital performance marketing and brand activation.
This candidate will also serve as the right hand of the Head of B&C in keeping the team abreast of the companys strategic priorities build a happy and high-performance team and senior and cross function stakeholders management (regional & local).
PRINCIPAL DUTIES & RESPONSIBILITIES:
Brand Custodian & Voice of Customer. Build and protect the equity of Prudential brand as customer centric brand.
Brand Strategy. Develop and implement compelling brand strategies to drive top of mind awareness and brand preference.
Segmentation & Campaign Planning. Plan execute report segment specific full funnel GTM campaigns anchored on compelling consumer insights and proposition and breakthrough creatives at scale.
Performance Marketing. Adopts performance marketing approach for continuous optimisation of all campaigns including leads nurturing strategies to maximise conversion and ROI (new customer acquisition customer lifetime value net promoter score)
Digital and Content Marketing. Champions digital social and content marketing as integral channel and comms strategy for campaigns and always on efforts.
Customer Relationship Marketing. Leveraging on content engagement platform to warm prospects extend conversion journey reactivate vintage customers and build loyalty.
Go-to-Market Experience. Collaborate with cross-functional teams to create and execute go-to-market strategies to drive new customer acquisition and lifetime value service adoption and brand advocacy.
Developing People. Facilitates the development of team members through personal involvement in coaching mentoring and sponsorship while creating an environment that fosters learning growth and development.
Stakeholder Management. Upward and cross-functional stakeholder management to build success together and to deliver on our commitments. This entails brand stewardship alignment in communication strategy clarifying roles and responsibilities monitoring of leads conversion etc.
Day to Day Governance. Ensure proper adherence to company processes regulatory requirements and mitigation of brand risk.
JOB SPECIFICATION
a. Qualifications
Degree in Business studies / Marketing / Mass Communication / Media / Advertising or equivalent
b. Experience
Minimum 10-12 years of working experience in similar managerial capacity
Strong leadership skills and management
Experienced in senior stakeholder management
Experienced in team management and people development
Strong business acumen & high learning curve
c. Knowledge
Marketing/Advertising professional with strong brand and communication fundamentals
Digital native with performance marketing experience
Strong spoken and written English with good presentation skills
Proficient in Chinese is valued
Proactive organised great team player and enjoy working with people
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Required Experience:
Director
Employment Type
Full-Time
