Content Strategist (Mumbai)
Content Strategist (Mumbai)
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Job Description
Leapswitch Networks is looking for a dynamic and multi-talented Content Strategist with an in-depth skill set in IT content generation and multi-channel content management. The successful candidate will be tasked with planning strategizing developing and managing all outgoing material across a wide variety of platforms and formats to ensure consistent brand message and effective communication that fosters engagement and growth.
Key Responsibilities:
- Design and execute an integrated content strategy that supports the firms IT services and solutions on all digital and offline platforms.
- Develop curate and optimize technical and non-technical content for IT infrastructure software solutions digital transformation and industry news.
- Head content creation for diverse formats such as blogs social media posts (Instagram Twitter Facebook LinkedIn) newsletters email marketing campaigns video scripts podcasts press releases and guest blogs.
- Plan and implement email marketing campaigns write persuasive copy to build leads engage clients and drive company offerings.
- Manage video content production processes such as writing scripts coordinating production teams and post-production approvals.
- Supervise podcast content plans such as topic brainstorming guest liaison recording schedules and publishing.
- Coordinate PR activities and media relations to increase brand exposure create press releases and liaise with media houses.
- Create and nurture a strong knowledge base system to assist internal teams as well as customer self-service with current resources and FAQs.
- Optimize and manage PPC campaign copies in collaboration with the digital and marketing teams to maintain messaging consistency and conversion-oriented messages.
- Work with cross-functional teams (technology marketing sales customer support) to maintain the accuracy relevance and business objective alignment of content.
- Track content performance via analytics and feedback consistently optimizing strategies to enhance reach engagement and ROI
Required Skills:
- Demonstrated experience (3-4 years) as a content strategist in IT or technology firms with multi-channel content skills.
- Excellent technical writing skills and familiarity with various content forms written audio (podcasts) and video.
- Practical experience in email marketing platforms video content creation workflows and podcast management.
- Knowledge of PR and media relations practices.
- Experienced in creating knowledge base content and customer support documentation.
- Familiarity with PPC campaign copy management and basic digital marketing concepts.
- Experience with SEO keyword research and content optimization strategies.
- Strong writing editing communication and storytelling skills.
- Strategic mind with the ability to manage consistent content campaigns on various platforms and formats.
- Capable of breaking complex IT concepts into understandable forms for diverse audiences without compromising technical integrity.
Education:
Bachelors or Masters degree in Information Technology (BSc IT BE/BTech IT MSc IT MTech IT) or any other equivalent field.
Employment Type
Full Time
