Marketing Automation Specialist Performance Coatings Group
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Marketing Automation Specialist supports the teams responsible for Sherwin-Williams Performance Coatings Group marketing initiatives. This role is ideal for a technically inclined marketer who thrives at the intersection of data systems and strategy. The Marketing Automation Specialist will play a key role in lead-to-close process ensuring seamless integration across platforms and driving measurable business outcomes through automation and analytics.
This role emphasizes technical expertise in marketing automation data strategy and platform integrations to drive operational efficiency and measurable business outcomes.
The position requires a strong blend of marketing systems knowledge data fluency and process optimization. The specialist will play a key role in enabling scalable data-driven marketing operations in a B2B environment.
Additional Information
The travel for this positions is 10%
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff employees and business relationships.
Responsibilities
- Develop execute and optimize marketing automation strategies to support lead lifecycle management segmentation scoring and routing.
- Set up and configure automation platforms CRM and data warehouse systems to ensure seamless data flow and reporting.
- Create and optimize automated workflows for email marketing lead nurturing and sales enablement.
- Design and implement lead scoring models and segmentation strategies to prioritize sales opportunities.
- Analyze campaign performance track key KPIs and provide data-driven recommendations for optimization.
- Integrate marketing automation tools with CMS and CRM systems to ensure smooth data flow and accurate performance tracking.
- Collaborate across teams to align marketing automation initiatives with sales content and overall marketing objectives.
- Conduct QA and testing of automation workflows integrations and data syncs across platforms.
- Monitor and assist in the maintenance of the marketing automation database.
- Serve as a subject matter expert on marketing automation and email operations staying current with best practices strategies and industry standards to drive innovation and efficiency.
- Collaborate with cross-functional teams to ensure data quality compliance (i.e. GDPR) and governance across marketing systems
Qualifications
Minimum Requirements:
- Must be at least eighteen (18) years of age
- Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g. OPT CPT H1B EB-1etc.)
- Must have a Bachelors or higher in marketing information systems and computer science
- Must have at least three (3) years of experience in marketing operations or marketing automation
- Must have at least three (3) years experience with a marketing automation platform (Marketo HubSpot Dynamics etc.)
- Must have working experience with Customer Relationship Management (CRM) systems
- Must have working experience with General Data Protection Regulation (GDPR) and other data privacy regulations
- Must have working experience with HTML and ability to edit source code
- Must have working experience of Application Programming Interface (API) and system integrations
Preferred Qualification:
- Have advanced working experience with HTML & Cascading Style Sheets CSS
- Have working experience with Marketo
- Have working experience Customer Data Platform (CDP) tag management systems and customer journey orchestration tools
- Have working experience with AI applications in marketing automation
Required Experience:
Unclear Seniority
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purp ... View more
