Industry Account Based Marketing Manager , AWS Industry Product Marketing

Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue reputation and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Industry Account-Based Marketing Manager will own the end-to-end execution ABM programs for Media & Entertainment and Games accounts working backwards from customer needs to create data-driven multi-channel campaigns events and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills analytical capabilities and the ability to influence cross-functional stakeholders.


Key job responsibilities
Deliver industry customer relevant activations and executive programs
Design and execute territory-specific ABM campaigns (1:1 1: few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events digital direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

About the team
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform offering over 200 fully featured services from data centers globally. Millions of customersincluding the fastest-growing startups largest enterprises and leading government agenciesuse AWS to lower costs become more agile and innovate faster.

AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud and AI provider for each industry. We seek to help businesses in virtually every vertical adopt AWS services solutions and products for their most strategic highest-value workloads. As an organization we create world-class industry content technical storytelling and experiences to help decision makers see the value in working with AWS. We drive awareness grow revenue and create raving AWS fans in each industry.

- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.