Walk in Interview Social Media Expert at HRBR Layout Bangalore Max 6L
Walk in Interview Social Media Expert at HRBR Layout Bangalore Max 6L
Posted on :
10-09-2025
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1 Vacancy
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Job Description
Key Responsibilities:
1. Strategy & Planning
Develop distinct brand-aligned social media strategies for each brand across
Instagram LinkedIn YouTube Facebook Twitter Threads and emerging
platforms.
Define platform-specific goals (e.g. awareness for Glampies engagement for
BeAthlit thought leadership for Leanpitch).
Build monthly/quarterly content calendars integrated with campaign launches
events product releases and seasonal themes.
2. Content Creation & Management
Plan design and publish high-quality content including reels carousels
stories posts and long-form videos for each brand.
Collaborate with design and video teams to produce engaging visual and video
content.
Write engaging and platform-optimized captions CTAs and copy tailored for each
brand and audience segment.
Repurpose blog podcast and event content for social distribution.
3. Engagement & Community Building
Actively manage and grow brand communities on all social platforms.
Respond to comments DMs tags and mentions in a timely on-brand manner.
Engage with relevant hashtags influencers and niche communities to increase
brand visibility.
Drive UGC (User-Generated Content) campaigns testimonials and shout-outs
4. Performance Analysis & Optimization
Monitor platform insights engagement rates audience growth and content
reach.
Use tools like Meta Business Suite LinkedIn Analytics YouTube Studio Buffer
Later or Hootsuite.
Create monthly reports with actionable insights and recommendations for growth.
Continuously A/B test formats hashtags posting times and content types to
improve reach and ROI.
5. Trendspotting & Innovation
Stay on top of platform algorithm changes social trends meme culture and
emerging features.
Experiment with new content styles (e.g. storytelling reels audio formats
LinkedIn carousels).
Recommend platform expansion opportunities (e.g. Pinterest for Glampies
Twitter Spaces for Leanpitch YouTube Shorts for BeAthlit).
6. Paid Campaigns & Lead Generation
Plan run and optimize paid ad campaigns on Meta (Facebook & Instagram)
LinkedIn and YouTube to drive lead generation for Leanpitch programs Glampies
and BeAthlit events.
Create ad creatives and copy in coordination with the design and content teams
that resonate with target audiences.
Define audience segments and targeting parameters based on user personas
interests behaviors and lookalikes.
Monitor key metrics like CTR CPL conversion rate ROAS and bounce rate across
platforms and funnel stages.
Conduct A/B testing of creatives headlines CTAs and audiences to improve ad
performance.
Allocate and manage ad budgets effectively across platforms and campaigns while
ensuring cost efficiency.
Set up tracking (UTMs Meta Pixel LinkedIn Insight Tag etc.) and integrate
campaigns with analytics tools and CRM forms for full-funnel attribution.
Launch retargeting campaigns to re-engage warm audiences and improve
conversion rates.
Key Requirements:
3 6 years of end-to-end social media management across diverse brands or
industries.
Strong portfolio of social media content campaigns or accounts you ve managed.
Excellent understanding of platform-specific content styles and audience behavior.
Hands-on with Canva CapCut Adobe Express or equivalent content tools.
Strong storytelling skills both visual and written with high attention to detail.
Data-driven decision-maker with fluency in interpreting analytics and adjusting
strategies.
Familiarity with social media tools like Buffer Hootsuite Later Planoly or Creator
Studio.
Experience working across B2B and B2C/lifestyle brands is a strong plus.
Requirements
Key Requirements:
3 6 years of end-to-end social media management across diverse brands or
industries.
Strong portfolio of social media content campaigns or accounts you ve managed.
Excellent understanding of platform-specific content styles and audience behavior.
Hands-on with Canva CapCut Adobe Express or equivalent content tools.
Strong storytelling skills both visual and written with high attention to detail.
Data-driven decision-maker with fluency in interpreting analytics and adjusting
strategies.
Familiarity with social media tools like Buffer Hootsuite Later Planoly or Creator
Studio.
Experience working across B2B and B2C/lifestyle brands is a strong plus.
Key Requirements: 3 6+ years of end-to-end social media management across diverse brands or industries. Strong portfolio of social media content, campaigns, or accounts you ve managed. Excellent understanding of platform-specific content styles and audience behavior. Hands-on with Canva, CapCut, Adobe Express, or equivalent content tools. Strong storytelling skills both visual and written with high attention to detail. Data-driven decision-maker with fluency in interpreting analytics and adjusting strategies. Familiarity with social media tools like Buffer, Hootsuite, Later, Planoly, or Creator Studio. Experience working across B2B and B2C/lifestyle brands is a strong plus.
Education
Any graduate
Employment Type
Full Time
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