Director, Digital

Job Description:

Our Mission to Drive Business Performance through data-driven personalized and connected digital experiences. We deliver transformative outcomes by optimizing creating and analyzing across all digital platformsensuring our clients consistently meet their business goals in every market.

We specialize in both performance and brand campaigns including CPA campaigns leveraging direct display/video programmatic search and social channels to deliver measurable results and long-term brand equity.

Roles & Responsibilities

• Lead and develop integrated digital strategies across paid owned and earned media with a focus on performance brand and CPA campaigns

• Drive marketing initiatives that deliver measurable ROI ROAS brand lift conversion growth and customer engagement

• Collaborate with cross-functional teams to align digital efforts with broader business and brand objectives

• Monitor and optimize campaigns in real-time using data and analytics across all platforms

• Translate performance and brand insights into strategic recommendations for clients and internal teams

• Lead and nurture client relationships acting as a strategic partner and trusted advisor

• Provide client education on digital best practices emerging technologies and performance opportunities

• Stay ahead of industry trends tools and technologiesbringing fresh thinking and innovation to both internal teams and clients

• Manage mentor and educate a team of digital strategists and performance marketers fostering growth through ongoing training and development

• Build and maintain strong relationships with media and technology vendors ensuring alignment innovation and value delivery

• Ensure proper tagging implementation including floodlight tags to support accurate tracking and measurement

• Apply attribution modelling techniques to evaluate channel performance and inform media investment decisions

• Deliver clear compelling presentations that translate complex data into actionable insights for clients and internal stakeholders

Digital Tools & Platforms Youll Use

• Analytics & Tagging: GA4 Adobe Analytics Google Tag Manager Floodlight Tags

• Media Platforms:

• Search & Display: Google Ads CM360

• Social: Meta Ads Manager TikTok Ads Snapchat Ads LinkedIn Campaign Manager Reddit Ads

• Programmatic: Prisma DSPs (e.g. The Trade Desk DV360)

• Reporting & Visualization: Looker Studio Tableau Power BI

• Project Management (Optional) : Asana Jira

Qualifications

• 78 years of experience in digital strategy performance marketing or digital media leadership

• Proven success driving results across performance brand and CPA campaigns including direct display/video programmatic search and social

• Strong strategic thinking with the ability to connect digital tactics to business and brand outcomes

• Deep understanding of tagging infrastructure floodlight implementation attribution modelling ROI and ROAS

• Excellent communication and presentation skills you turn data into compelling stories that influence decision-making

• Demonstrated ability to manage mentor and educate teams fostering a culture of growth and excellence

• Proven experience in vendor relationship management ensuring strategic alignment and innovation

• Experience working across industries and adapting strategies to different customer journeys

Additional information

The salary range for this position is$105k-$115k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience knowledge and skills.A range of medical dental RRSPpaid time off and/or other benefitsalso are available to all permanentemployees.

We know through experience that different ideas perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process please contact or to begin a conversation about your individual accessibility needs throughout the hiring process.

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