Director of Global Brand Marketing

Globally recognized for exceptional product performance and versatility Fotona develops award-winning aesthetic medical and dentallasers. With over 50 years of laser expertise and industry leadership Fotona has sold over 30000 lasers worldwide with distribution in over 60 countries. Fotonas reputation for excellence is earned from its dedication to R&D unparalleled quality reliability ease of use and durability.

The Director of Global Brand Marketing will be the strategic and creative leader shaping Fotonas next chapter of growth across both B2B and B2C. This role is responsible for defining the global brand vision building powerful emotional connections with customers partners and communities and ensuring cultural relevance across markets. As a storyteller strategist and activator you will translate brand purpose into compelling campaigns content and experiences that drive awareness engagement and long-term loyalty.

This role oversees brand creative direction corporate communications and shapes global events ensuring a consistent compelling and differentiated presence in the market. The Director of Brand will act as both strategist and storyteller uniting creativity with business objectives to drive brand equity customer engagement and organizational pride. The ideal candidate has experience leading global brand initiatives in fast-paced high-growth environments with the ability to balance creative excellence strategic insight and operational execution.

Key Responsibilities:

• Global Brand Leadership: Define and steward Fotonas global brand narrative across all channels ensuring consistent identity voice and storytelling.
  • Provide strategic and creative direction for campaigns ensuring alignment with go-to-market strategies and business objectives.
  • Translate brand vision into meaningful consumer connections across B2B and B2C touchpoints.
  • Oversee brand architecture positioning and messaging; craft compelling narratives and guide ideation sessions to bring them to life.
  • Design and develop a clear cohesive and effective communication plan to effectively disseminate the brand strategy across the organization.
  • Partner with product marketing and commercial teams to embed brand positioning into go-to-market strategies.
• Global Consistency: Establish brand guidelines playbooks and frameworks that enable global alignment with local flexibility.
  • Partner with leadership to foster a brand-first culture and serve as a steward of the brand across the organization.
  • Act as the central liaison across functions to ensure unified messaging asset delivery promotional alignment and channel cohesion throughout the campaign lifecycle.
• Team Leadership: Build mentor and inspire a high-performing team fostering a culture of creativity collaboration and accountability.
  • Lead the creative team in developing impactful campaigns design systems and content that bring the brand to life.
  • Lead the communications team including PR and media relations and stakeholder communications.
• Cross-Functional Collaboration: Work closely with Product Growth Operations and regional teams to align brand marketing with go-to-market strategies and business goals.
  • Partner with product marketing and sales teams to design events that drive engagement awareness and lead generation.
• Market Insights & Positioning: Leverage research competitive analysis and customer insights to refine brand positioning messaging and differentiation.
  • Conduct market research and consumer insights to uncover needs identify opportunities and stay ahead of category trends.
• Measurement & Optimization: Track performance analyze results and recommend strategic improvements to maximize brand impact and ROI.
• Budget & Resource Management: Oversee brand marketing budgets external partners and agencies to ensure efficiency and creative excellence.

• Bachelors degree in Marketing Business or related field.
• 10 years of brand marketing or communications experience with a strong background in global strategy campaigns and storytelling across B2B and B2C markets.
• Experience working within highly regulated industries (e.g. healthcare beauty technology or financial services) with the ability to navigate compliance considerations while driving brand creativity.
• Proven success in creating and executing integrated brand campaigns across multiple channels and geographies.
• Understanding of global markets with experience in localizing strategies for key regions ( China)
• Strong analytical and strategic thinker with the ability to translate insights into impactful brand strategies.
• Exceptional communication and collaboration skills; able to inspire and influence across teams cultures and leadership levels.
• Highly organized detail-oriented and able to manage multiple priorities in fast-paced environments.
• Passion for brand building creative storytelling and shaping global brands that inspire trust and loyalty.

• Valid passport and ability to travel domestically and internationally (approximately 15-20%).
• Ability to work flexible hours including evenings and weekends as needed.
• Ability toliftand carry up to 20 to 50 pounds occasionally.
• Ability to stand push/pull bend squat stretch reach twist/turn walk and reach throughout the day andwork at a computer and sit for extended periods.

• Competitive pay based on experience.
• Excellent benefits package including Medical Dental Visionand Life Insurance.
• 401(k) with matching.
• Opportunity to develop and grow a careerwithin a fast-growing and industry-leading company.

*Fotona is proud to be an equal-opportunity employer.
*We celebrate diversity and are committed to fostering an inclusive environment for all employees.