Senior Manager, Social Media Action and Outdoor
Senior Manager, Social Media Action and Outdoor
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Job Description
Who We Are
Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media
Why Authentic
Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.
What Youll Do
As the Senior Manager of Social Media for our Action and Outdoor division youll be the driving force behind the social voice of iconic brands like Billabong DC Quiksilver Volcom Roxy Spyder and Element alike. This role is all about building meaningful conversations community and brand building across platforms translating brand purpose into culturally relevant storytelling that resonates. Youll lead the charge in crafting innovative platform-native strategies that inspire engagement foster brand heat and fuel business growth.
In close partnership with teams across Brand Marketing Partnerships PR and Creative youll architect and execute full-funnel 360 campaigns that breakthrough in the social space. You will be a strategic leader who understands the nuances of each social platform a team player and a connector who thrives at the intersection of culture sport lifestyle and community.
What youll be working on
- Develop and own the end-to-end social strategy for multiple Action & Outdoor brands (e.g. Billabong DC RVCA).
- Lending support and working with partners to ensuring key brands are in-line with global objectives (Volcom Quiksilver Roxy RVCA Element Spyder)
- Translate brand objectives into tailored platform-specific plans that drive engagement growth and cultural relevance.
- Monitor industry trends audience behavior and competitive activity to inform social approaches and stay ahead of the curve.
- Manage social calendar approvals for key regions and partners.
- Lead annual planning for social content campaigns and tentpole moments aligned with brand and marketing priorities.
- Define and track KPIs to measure social effectiveness and adapt strategy accordingly.
- Oversee the development of content calendars across platforms (Instagram TikTok X YouTube etc.).
- Partner with Creative teams to guide the development of compelling visuals copy and storytelling that align with social best practices.
- Lead real-time activation and community engagement strategies during live events product drops or cultural moments.
- Approve and review daily content and ensure tone timing and formatting are optimized per platform and brand.
Must Haves
- Bachelors degree in marketing business or a similar field
- A minimum of 4 - 5 years of experience in brand marketing and social media management; sport/fashion brand marketing experience is required
- Hands-on experience managing marketing in a brand licensing environment
- Proven track record in creating and executing 360-degree brand and marketing campaigns including campaign design public relations and digital/social media marketing
- Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
- Seamless communication skills with strong in-room presentation capabilities
- Must have strong computer proficiency with strength in MS Office (Word Excel PowerPoint etc.) Keynote Squarespace Adobe suite and all social media platforms.
- Must have the ability to shoot content and edit social content.
- Willingness and ability to travel as the role requires
Primary Location Salary Range:
Salary Range:$85000 - $105000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email employment websites and social media and may include fake interview requests offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website () or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @ email address.
- We will never ask you for sensitive personal information payment or banking details as part of the hiring process.
If you believe youve been contacted by someone impersonating an Authentic team member please report it immediately by emailing
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation please contact
To access Authentic sPrivacy Policy which contains information regarding data collected from job applicants and how we use it please click here:
Senior Manager
Employment Type
Full Time
Key Skills
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