Sr Manager, IMC

Needham, MA - USA

Monthly Salary: Not Disclosed

Posted on: 20-09-2025

Vacancies: 1 Vacancy

Job Summary

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

Sr Manager Integrated Marketing Communications (IMC)

Were looking for a highly motivated marketing professional to help shape and execute consumer-facing communicationsfrom advertising and media to influencers events and this role youll support brand planning creative strategy and campaign execution for new product launches as well as ongoing brand-building initiatives. Youll collaborate across internal teams (PR influencer content media consumer insights brand creative) and work closely with external agency partners to deliver impactful integrated campaigns that fuel sales and growth.

As a cross-functional partner youll help ensure campaigns have the right strategic foundation and support across media and creative channels.

The ideal candidate has a proven track record of contributing to and managing multi-channel campaigns for established B2C brandsleveraging digital social streaming and traditional channels to drive awareness engagement and demand.

This role is based in the Needham MA headquarters and is on site 3x a week.

Here are some of the EXCITING things youll get to do:

Integrated Marketing Execution: Partner with category leads and internal teams to support IMC strategy creative development and execution across consumer touchpoints.

Creative Brief Development: Draft and refine creative briefs ensuring objectives and success criteria are clear for internal and agency partners.

Campaign Collaboration: Coordinate with global and regional teams to support campaign delivery ensuring initiatives are locally relevant and aligned with broader brand goals.

Brand Activation Planning: Partner cross-functionally (Brand Marketing Insights Product Media Creative PR Influencer) to help build and pressure-test integrated brand strategies.

Cross-Functional Digital Support: Collaborate with Paid Media DTC Amazon and Retail partners to deliver seamless launch strategies and promotional campaigns.

Post-Launch Optimization: Analyze campaign performance and share learnings to refine future initiatives and elevate overall execution.

Program & Budget Management: Manage project timelines budgets and execution details with internal teams and agency partners.

Reporting & Insights: Monitor metrics consumer insights and category trends to inform recommendations and improvements.

ATTRIBUTES & SKILLS:

Bachelors degree in Marketing Business or related field.
7 years of experience in integrated marketing or brand communications for consumer product brands.
Experience collaborating across teams and working with agencies to deliver multi-channel campaigns.
Strong writing and editing skills with an eye for developing compelling customer-facing deliverables.
Solid strategic and analytical thinking with the ability to translate insights into actionable marketing tactics.
Excellent communication and presentation skills with comfort engaging stakeholders across teams.
Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
Hands-on collaborative and comfortable rolling up your sleeves to get work done.
Familiarity with data-driven marketing and ability to interpret results into recommendations.

Our Culture

At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions please refer to this Candidate Privacy Notice.
For candidates based in China please refer to this Candidate Privacy Notice.
For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience:

Manager

About UsSharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one ...