Marketing Liaison
Marketing Liaison
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Job Description
Marketing Liaison - Senior Home Care
Location: Columbus Ohio
Type: Full-time in person
Compensation:
$52000 - $56000/ base salary
Commission bonuses are available based on performance
Benefits and retirement plans are available
Reports To: Executive Director / Ownership
Position Summary
The Marketing Liaison serves as the face of Visiting Angels in the community responsible for building and maintaining strong relationships with referral partners healthcare professionals veterans organizations and community networks. This role promotes Visiting Angels home care services communicates our mission of compassionate senior care and ensures that referral sources are supported with timely follow-up information and client-centered solutions.
Key Responsibilities
Referral & Relationship Management
Develop nurture and maintain referral relationships with hospitals rehabilitation centers skilled nursing facilities assisted living facilities physicians veterans service organizations and community partners.
Conduct regular in-person visits phone calls and follow-ups with referral sources to ensure consistent communication.
Track referral activity provide feedback to leadership and identify new partnership opportunities.
Serve as the primary point of contact for referral partners ensuring their needs and questions are addressed promptly.
Community Outreach & Networking
Represent Visiting Angels at health fairs community events senior expos and veteran outreach programs.
Deliver presentations to community groups professional organizations and veteran service groups to increase awareness of services.
Build a visible and positive presence in the community through consistent networking and brand representation.
Marketing & Brand Promotion
Distribute and maintain marketing materials (brochures flyers digital content) across the community and healthcare locations.
Collaborate with leadership on local marketing campaigns promotions and seasonal outreach efforts.
Identify opportunities for sponsorships speaking engagements and community involvement that align with Visiting Angels mission.
Provide feedback on competitors and market trends to improve marketing strategies.
Client & Family Engagement
Respond to inquiries from prospective clients and families referred through community or healthcare sources.
Explain Visiting Angels services benefits and care options in a clear compassionate and professional manner.
Support the admissions/intake team by ensuring smooth handoff of new client referrals.
Conduct follow-up with families and referral sources to ensure satisfaction and continued relationship growth.
Administrative & Reporting
Maintain accurate records of referral activity outreach visits and marketing initiatives.
Prepare weekly and monthly activity reports to track progress toward growth goals.
Collaborate with leadership on marketing plans and business development strategies.
Qualifications
(Preferred) Bachelors degree in Marketing Communications Healthcare Administration or related field.
2 years of experience in marketing sales community outreach or healthcare liaison roles.
Strong relationship-building communication and presentation skills.
Compassionate professional demeanor with the ability to represent Visiting Angels mission.
(Preferred) Knowledge of senior care healthcare or veterans services.
Valid drivers license reliable transportation and willingness to travel locally.
Employment Type
Full-Time
