Director of Growth Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
Were filling this role for a client - A fast-growing human performance supplement company.
Job Description
The Director of Growth Marketing is responsible for owning the growth roadmap and scaling customer acquisition with efficiency and impact. This role will lead acquisition and manage a team that owns paid marketing across paid search and paid social and ABL (above-the-line) media such as audio podcasts influencers youtube and SEO. You will lead strategic decisions across channel mix messaging positioning and tooling and be responsible for identifying levers that drive pipeline expansion and long-term brand equity.
Responsibilities
Own the strategy execution and optimization of all paid acquisition channels: paid search paid social audio streaming affiliate and emerging formats. Manage to blended and channel-level CAC CPA and LTV:CAC targets.
Oversee SEO roadmap and performance ensuring strong technical execution and content strategy in partnership with product and content teams
Develop and test upper-funnel campaigns (e.g. digital video podcasts ABL channels) to expand reach while maintaining performance discipline
Lead growth forecasting attribution and incrementally measurement in collaboration with Finance and Data
Manage and mentor a layered team (including external agency partners and internal direct reports)
Partner cross-functionally with Sales Product and Execs to inform positioning and ensure alignment
Evaluate and integrate cutting-edge AI marketing tools
Qualifications
10 years of experience leading customer acquisition and growth marketing preferably at a high growth company within CPG or related industries
Strong understanding of e-commerce marketing levers
Strong communication and cross-functional leadership skills with a high level of strategic ownership
Data-driven mindset with experience in analyzing program performance and deriving insights
Strong ability to synthesize large amounts of information into clear actionable steps for cross-functional teams
Entrepreneurial mindset with a bias towards action
Passion for a high performance lifestyle
Location
This is a hybrid role based out of our clients Park City headquarters.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Fitt offers media, recruiting, consulting, and investing — tailored to health, wellness and fitness operators.
