Retention Marketing Specialist (One Year Contract)
Retention Marketing Specialist (One Year Contract)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are excited to be hiring a Retention Marketing Specialist for PHI Direct and Furkin who will help us on our mission to build our pack of members across Canada and to expand beyond Canada in the future. The ideal candidate will have a strong background in digital marketing with a focus on member or customer communications onboarding journeys promotional email marketing organic social media and loyalty and rewards initiatives. Experience utilizing HubSpot or a similar CRM for data management list building and contact segmentation is a must.
This role works closely with our IT Team in the UK and may occasionally require flexibility in working hours. This role will require strong project management skills attention to detail and a tenacity to learn new skills in an intrapreneurial environment.
At Trupanion we believe in a flexible workplace! We know that talented pet-loving professionals are everywhere. This is a remote position open to candidates anywhere in Canada.
This position is a one year fixed-term contract with benefits and bonus opportunity included.
Responsibilities:
- Play an important role in optimizing our marketing channels to engage our customer retention efforts
- Provide reporting on campaign & program performance as well as insights and recommendations
- Work cross-functionally with the Marketing Team Care Team and IT to launch maintain and evolve retention campaigns as well as external agencies
- Identify opportunities to improve retention rates through various digital marketing channels - web email social
- Build maintain and optimize email marketing campaigns such as our member onboarding series promotional email member newsletter and more
- Leverage A/B testing segmentation and behavioral targeting to maximize engagement and next best actions
- Identify and manage member stories UGC highlights and surprise and delight opportunities
- Manage content library of policyholder and claims communications in T-Pet and Vision (internal platforms) and regularly update communications to ensure we exceed members expectations throughout their journey
- Provide administrative support on the following areas: Planted in Memory / pet loss sympathy claims form management and upkeep email inboxes social comment monitoring (secondary) Wrike submissions
- Manage and grow refer a friend program
- Provide general administrative and project support as needed such as brand social comment moderation and content creation
Qualifications:
- 2 years of relevant marketing experience
- Project Management experience is a plus
Skills:
- Proficiency in Microsoft Excel required
- Proficiency with email marketing tools and campaign development (MailChimp HubSpot or similar)
- Basic email coding knowledge (HTML CSS)
- Proficiency in using HubSpot or similar CRM platforms
- Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
- Excellent copywriting skills
- Understanding of survey management tools (i.e. Survey Monkey)
- Solid understanding of project management software such as Asana or JIRA
- Strong analytical skills and ability to use data to optimize day-to-day funnel performance
- Tenacity in learning new skills identifying solutions and resolving issues
- Ability to work independently handle multiple projects efficiently and effectively and to meet deadlines
- Highly organized and responsive with great attention to detail
- Positive attitude creative and innovative mindset
- Must. Love. Pets
Compensation:
- The pay range for this position is $89926 - $96843 CAD on a full-time schedule.
- Along with base salary this role will be eligible for monthly bonuses.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Benefits and Perks:
- Employer-paid extended health coverage for you and your family
- Trupanion will partner with Wealthsimple to register your RRSP pension etc.
- Four weeks of paid time off and 11 paid float holidays (you can decide which days are most important to you!)
- Five weeks paid sabbatical after five years of employment
- Employer-paid medical insurance for one pet (cat or dog)
- Paid time off to volunteer at nonprofit organizations
- Open casual pet-friendly and fun work environment
For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model: is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodation.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
