Senior Marketing Manager (B2B Partnerships)

Collinson is the global privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 2200 global colleagues.

Purpose of the job

We are seeking an experienced and commercially astute Senior Marketing Manager B2B Partnerships to develop and deliver marketing plans that drive awareness adoption retention and revenue across our partnerships portfolio.

This is a new greenfield role that will break ground on how we engage market to and build long-term relationships with our airport lounge and experience partners as well as our travel-related ancillary partners. You will be responsible for creating strategy marketing plans processes and implementing best practices from the ground up with no pre- existing playbooks or materials to re-use.

You will work in close partnership with our Partnerships leadership team act as an extension of the Partnerships team and build trusted relationships with key partners ensuring our marketing demonstrates the full value of the Priority Pass network and our suite of ancillary travel products.


Key Responsibilities

Strategic Marketing & Partner Engagement

Develop compelling global B2B marketing strategies and go-to-market plans that drive the acquisition of new partners as well as improving the commercial growth and loyalty of existing partners in a way that actively brings Priority Pass and its ancillary products to life.

Create and execute a rolling 120-day planning-to-execution cycle that defines objectives milestones and success measuresand use this framework to track and demonstrate progress.

Work closely with the VP of Global Partnerships VP of Strategic Accounts Partner Engagement Managers and regional teams to understand partner segments identify unique interests and tailor marketing plans accordingly.

Conduct thoughtful discovery to uncover partner priorities and design solutions that address their specific business objectives.

Act as a trusted marketing advisor to partners creating thought leadership and providing proactive guidance and support that drives commercial growth.

Develop approaches to demonstrate how Priority Pass supports partner loyalty and retention and strong messaging and positioning strategies to drive differentiation from competitors such as DragonPass.

Own the partnership marketing budget to forecast and manage spend reporting on budget versus spend marketing results and ROI.

Campaign Strategy Content & Communications Execution

Lead the planning direction and delivery of all partnerships communications including always-on lifecycle and bespoke co-branded campaigns.

Work closely with our Channel Communications team including Senior Project Manager Senior Campaign Manager Senior CRM Manager Communications & Engagement Strategist and Content Writer to: o Mobilise the Partnership Operations workstream ensuring a smooth transition from planning to delivery.

Create consumer-focused communications that promote lounges travel experiences and other partner initiatives to our member base. o Develop dynamic and personalised partner communications such as newsletters and targeted campaigns to build engagement and reinforce value.

Oversee the creation of marketing content and assets that inspire end customers while reinforcing the partner brand. Increase the quality and quantity of our partner database capturing detailed contact and audience-type information to enable effective segmentation and more personalized communications.

Partner with the Campaign Management team to ensure seamless execution across channels. Strategic Events & Relationship Development

Design plan and deliver a calendar of high-impact partner events aimed at building credibility trust and long-term loyalty among our most important partnerships.

Develop event strategies that include a mix of formatsfrom executive roundtables and product showcases to larger-scale partner summits and thought leadership forums.

Take ownership of end-to-end event delivery including content planning speaker engagement logistics and follow-up communications.

Use events as a platform to gather feedback uncover new opportunities and strengthen strategic alignment.

Collaborate closely with the VP of Strategic Accounts and VP of Global Partnerships to craft bespoke account-based marketing plans and experiences for our Top 7 Strategic Partners demonstrating our commitment to their growth.

Strongly contribute to Partner Quarterly Business Review Sessions (QBRs) for top clientspreparing marketing performance updates sharing insights and supporting discussions on future plans.

Operational Support & Enablement

Support the automation and streamlining of partner onboarding and day-to-day operational processes.

Ensure tools templates and processes are scalable and partner-focused. Performance Reporting & Insights

Define and track success metrics for all partnership marketing activities. Deliver clear actionable reporting to partners and internal stakeholders highlighting results insights and recommendations. Team Management & Development

Manage coach and develop a Marketing Executive fostering a culture of accountability creativity and continuous learning.

Direct the Marketing Executive in competitive monitoring and market insights related to competitor marketing activity communications strategy and positioningparticularly around key partners lounges and loyalty propositions.

Support the team in developing the skills and confidence to operate in a fast-paced evolving environment.

Trusted Advisor & Internal Partner

Work hand-in-hand with Partnerships leadership to align marketing strategies with broader partner objectives.

Act as an extension of the Partnerships team embedding yourself in key partner discussions planning sessions and business reviews.

Serve as the go-to expert within Marketing for all partnership-related initiatives.

Key Skills & Experience

Proven track record of developing and delivering sophisticated B2B marketing plans ideally within travel hospitality loyalty or adjacent sectors.

Demonstrable experience creating engaging insight-led campaigns that drive partner acquisition engagement and retention.

Skilled at building relationships with senior stakeholdersboth internally and externally.

Experience supporting or contributing to Quarterly Business Reviews and strategic partner planning sessions.

Comfortable designing and executing high-impact events that build relationships and drive results.

Strong analytical mindset with the ability to define KPIs interpret data and communicate performance.

Experience in segmentation and tailoring approaches to partners with diverse needs and priorities.

Prior experience managing or mentoring junior team members.

Able to thrive in a matrix environment managing multiple projects and deadlines

Familiarity with marketing automation CRM tools and customer data enrichment best practices is desirable

Personal attributes

Self-starter with an investigative inquisitive natureenergized by uncovering insights and building new ways of working from scratch.

Commercially minded and outcome-focused.

Empathetic credible communicator skilled at building trust.

Eager to discover what resonates with different partners and adapt approach accordingly.

Resourceful and proactive problem-solver comfortable working without established processes.

Detail-oriented with a commitment to delivering high-quality work.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc).

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