Growth Marketing Specialist - B2B SaaS
Growth Marketing Specialist - B2B SaaS
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Job Description
About the Role
Exotel is seeking a hands-on Growth Marketing Specialist to accelerate our PLG-driven funnel. This role will own the traffic-to-revenue lifecycle from sign-ups to trial activations deposit conversions and monthly active users. You will focus on building repeatable growth motions that directly impact revenue expansion and product adoption.
This is a doer-builder role: you will experiment optimise and scale digital channels lifecycle marketing and developer engagement initiatives (like hackathons) to drive sustained growth.
What Youll Do
Lifecycle & Revenue Ownership
Own the sign-up to customer conversion lifecycle: traffic trial activation deposit revenue.
Drive adoption and retention by growing monthly active users (MAUs).
Build strategies that improve web-to-revenue conversion.
Growth & PLG Motions
Design and execute PLG-driven campaigns to expand trial adoption and self-serve conversions.
Optimise funnels for deposit value and long-term customer revenue.
Performance Marketing & Lifecycle Nurture
Run paid acquisition campaigns (Google Ads LinkedIn performance channels) to drive high-quality sign-ups.
Own email and nurture workflows in Pardot to maximise activation and conversion.
Continuously explore new avenues for lead and user growth.
Developer Marketing
Run hackathons developer campaigns and community programs to build product adoption among technical audiences.
Partner with product and engineering to amplify developer-focused content APIs and docs.
Data & Analytics
Use Looker Studio and Salesforce to track funnel metrics: sign-ups trial-to-deposit % MAUs and revenue growth.
Deliver clear outcome-oriented reports on pipeline contribution CAC/LTV and web-to-revenue impact.
Leverage AI tools for experimentation personalisation and campaign efficiency.
Requirements
B2B SaaS Marketing Experience: 58 years with proven success in growth/demand generation roles.
Lifecycle Ownership: Hands-on experience owning traffic trial activation revenue funnel.
Performance Marketing Skills: Strong in paid acquisition (Google Ads LinkedIn) retargeting and funnel optimisation.
Automation & Analytics: Proficiency in Pardot Salesforce Looker Studio and GA.
Developer Engagement: Exposure to developer marketing initiatives like hackathons API adoption or community programs.
Builder DNA: Self-starter who can design growth motions from scratch and scale them.
Familiarity with AI tools for campaign optimisation and personalisation.
Nice to Have
Experience in CPaaS CCaaS UCaaS or developer-first SaaS products.
Background in product-led growth (PLG) or freemium/trial-driven SaaS models.
Knowledge of conversion rate optimisation cohort analysis and growth experimentation.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
