Sr. Director, Activations
Sr. Director, Activations
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Salary Not Disclosed
1 Vacancy
Job Description
Celsius based in Boca Raton FL is a global consumer packaged goods company with a proprietary clinically proven formula for its master brand CELSIUS a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings Inc. also includes Alani Nu a premium active nutrition and better-for-you brand further expanding our reach across the health and wellness space.
At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders innovators and game changersas every employee is an owner of the CELSIUS brand upon joining the organization.
Ready to energize your career Join a team thats pushing boundaries growing fast and redefining what it means to LIVE FIT.
As the Sr. Director Activations youll be the strategic lead behind CELSIUS national activation programsspanning Field Marketing and Collegiate Marketing. This is your opportunity to bring the brand to life in local communities energize grassroots engagement and create high-impact moments that convert awareness into lasting brand demand.
Youll bring a deep understanding of experiential marketing field team management and consumer engagement. Youll act as the bridge between HQ strategy and real-world executiondriving integrated programs that align with brand retail and cultural priorities.
Location: In-Office Based full-time at CELSIUS Headquarters in Boca Raton FL
People Management Responsibilities: Yes
Role Type: Full-Time
Requirements
- 10 years in field marketing experiential marketing or event activation
- Bachelors degree in marketing communications or a related field
- Proven success leading large-scale activation teams across national programs
- Strong communication and organizational skills with cross-functional collaboration experience
- Expertise in grassroots engagement and college marketing
- Experience managing agencies and scaling programs from the ground up
- Strategic thinker with strong operational follow-through
- Passion for performance wellness and culturally relevant brand marketing
- Familiarity with consumer behavior brand consistency and KPI measurement
Key Responsibilities
- Lead the national activation roadmap across field and college marketing channels
- Translate brand priorities into localized execution plans with measurable KPIs
- Oversee and grow CELSIUS field and collegiate marketing teams
- Drive on-campus relevance and product trial at universities nationwide
- Align field efforts with national sales and retail strategies
- Collaborate on trade show strategy with internal partners in the Marketing department
- Ensure brand consistency operational excellence and ROI tracking across activations
- Collaborate with Sales Commercial and Brand teams to align activation strategy with business goals
- Integrate field and event programming with retail campaigns and promotions
- Partner with Legal Finance and Procurement on compliance and budget oversight
- Mentor and manage direct reports and agency partners across activation disciplines
- Foster a culture of ownership accountability and creative innovation
- Define success metrics and oversee real-time tracking and post-activation reporting
- Use insights to continuously optimize programs and elevate execution
Benefits
- Comprehensive Medical Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge skills and qualifications. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.
CELSIUS Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race ethnicity religion gender identity sexual orientation disability status or any other characteristic protected by applicable laws. If you require accommodations during the application process please reach out to
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.
Required Experience:
Director
Employment Type
Full-Time
