Associate Director, Data & Analytics Strategy
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Job Location:
Detroit, MI - USA
Yearly Salary:
$ 94000 - 152375
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Associate Director Data & Analytics Strategy
Location: This is a hybrid remote/in-office role. You must live in or near Detroit MI.
Company Description:
Merkle is a data-driven technology-enabled global performance marketing agency specializing in the delivery of unique personalized customer experiences across platforms and devices. For more than 30 years Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer agencys heritage in data technology and analytics forms the foundation for its unmatched skills in understanding consumer insights that create people-based marketing strategies. Its combined strengths in performance media customer experience customer relationship management loyalty and enterprise marketing technology promote improved marketing results and competitive advantage.
With over 9000 employees worldwide across locations in US EMEA and APAC Merkle is part of the
Dentsu Aegis Network. For more information visit .
Job Description:
As Associate Director of Data & Analytics Strategy youll report to the Director Data & Analytics Strategy. Youll improve analytics solutions and measurement strategies for client programs transforming complex data into clear applicable insights that fuel business growth. Youll work with teams to develop measurement frameworks oversee analytics projects and deliver reporting and data-driven recommendations that strengthen client performance and guide decision-making. You will offer the opportunity to lead analytics projects while building client relationships and ensure the data strategy aligns with client goals to create meaningful impact on howmglobal brands connect with their customers.
Responsibilities:
Strategic Analytics & Client Leadership
Create data strategy and measurement frameworks that align with client goals and lead business growth
Contribute to client meetings to clarify goals and identify data-driven opportunities
Present complex findings in clear applicable ways that promote decision-making
Analytics Management & Execution
Oversee full analytics lifecycle from problem identification through solution delivery
Write technical briefs for analytics projects including predictive and AI/ML plans
Manage analytics work through briefing delegation oversight and validation of results
Apply statistical techniques to analyze experiments and predict user behavior
Expertise & Innovation
Be a subject matter expert in data-driven solutions and measurement approaches
Develop learning roadmaps and strategy presentations aligned with client goals
Promote innovation in experimental design and stay current with latest analytics technologiesQualifications and Experience:
Core Experience
4 years in data science/data strategy/analytics delivering campaign measurement and business
recommendations.
Balanced combination of Analytics Strategy and Business Consulting skills.
Bachelors degree in quantitative field (STEM business finance and marketing)
Technical Skills
Proficiency querying and analyzing large datasets
Hands-on experience with data platforms such as Redshift BigQuery Snowflake or Databricks
Hands-on experience with CRM platforms such as Salesforce or Braze
Hands-on experience with modern CDP solutions such as Hightouch or Amplitude
Familiarity with predictive modeling clustering regression decision trees and machine learning
libraries (NumPy scikit-learn)
Experience with visualization tools (Tableau Power BI)
Strategic & Communication Skills
Data storytelling and presentation abilities
Experience designing and implementing A/B testing programs
Translate complex analytics into applicable business insights
Additional Qualifications
Knowledge of digital marketing ecosystem and analytics platforms (Amplitude Adobe GA)
Track record building reports and dashboards
Experience working across technical and business domains
The annual salary range for this position is $94000 - $152375 annually. Placement within the salary range is based on a variety of factors including relevant experience and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including providing time off according to the Colorado Healthy Families and Workplaces Act following its plans and policies. For further details regarding Dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-Hybrid
#LI-BB1
Location:
DetroitBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
It’s about establishing an environment where everyone feels comfortable being themselves. It’s about offering exciting challenges and memorable experiences. And it’s about providing the opportunity to work on projects that define careers and enable futures.
