Head of Owned Marketing Channels
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Job Location:
Copenhagen - Denmark
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Veo is a global leader in AI-based sports camera technology. Our innovative fully automatic camera solution enables sports teams to record matches and training sessions without a camera operator. Were democratizing the world of sports by granting video analysis for teams on all levelsa privilege that used to be only for the few. More than 40000 clubs in 90 countries record their games every week.
Growing as fast as we do in Veo means that every day is different exciting and challenging both on the front line and in the back office.
But thats not the most remarkable thing about us.
The coolest thing is our people. Weve attracted some of the brightest minds in the industry. They are the reason we can create a great product and do it while enjoying ourselves.
The Opportunity
Were hiring a Head of Owned Marketing Channels to build and run our non-paid growth engine across email/CRM website & landing pages SEO localization/copy referrals & ambassadors and partner co-marketing toolkits. Youll own strategy and execution turning smart plans into shipped experiences and measurable impact. Youll be the owner of the digital journey across all our owned channels giving customers the very best experience every time they interact with Veo. Youll report to the Director of Marketing lead a team of five marketing coordinators orchestrate cross-functional launches with the Performance team and Creative team and partner with our Campaign Planner to keep launches on time.
What You Will Do
- Set the strategy and own execution for owned channels: roadmap audience offer channel plan and localizationthen ship emails LPs partner kits and assets on time.
- Lead and develop the team: be a great manager for our marketing coordinatorsrun clear 1:1s set and track OKRs give actionable feedback and build growth plans.
- Protect strategy & coaching time: carve out weekly blocks for strategic planning team enablement and capability building; raise and resolve resourcing gaps early.
- Run the process end-to-end on marketing campaigns: intake brief build QA launch retro; enforce SLAs naming/UTM taxonomy and link hygiene.
- Lead CRM/lifecycle programs (segmentation journeys triggers); safeguard deliverability list health and GDPR-compliant consent.
- Set website/LP standards with SEO collaboration; prioritize the build & CRO testing queue with Web.
- Coordinate external web agencies for development sprints and site enhancementsown briefs backlogs and QA to land high-quality releases.
- Scale referral and ambassador programs; equip partners and market managers with co-marketing playbooks.
- Drive a disciplined experimentation cadence (A/B tests offer/LP variants) and maintain a win library.
- Measure what matters: publish dashboards for non-paid campaign-sourced pipeline/ARR LP conversion by segment/locale email performance and partner/referral impact.
What You Could Bring
- 36 years in marketing at a tech/SaaS/Ecommerce or high-growth digital company (agency experience welcome). You might also be a Senior Specialist or Team Lead ready to step up.
- Proven end-to-end campaign execution across email/CRM and web/LPs; confident running briefs and hitting dates.
- Demonstrated people leadership: setting OKRs coaching individuals and levelling up a teams craft and output.
- Hands-on with marketing automation (segments journeys deliverability) and CRO/analytics (A/B testing UTMs dashboards).
- AI & automation mindset: Using AI tools and no/low-code automation is a natural part of how you work (e.g. marketing automation workflows Make/Zapier AI-assisted copy/QA/reporting) to speed briefs generate safe-to-ship variants improve QA (links/UTMs) and reduce manual work
- Experience coordinating external agencies (web/dev/CRO) and managing QA to ship quality.
- Working fluency in SEO fundamentals and localization workflows; strong copy instincts.
- Clear structured communicator; great partner to Performance (paid) and Creative (brand & assets).
- A background or interest in sports is always nice but not at all mandatory; we like all kinds here.
- Fluent in English; Copenhagen-based or willing to relocate.
Why Youll Love Working Here
Our Copenhagen office mirrors our innovative technologywith an indoor ball court rooftop terrace and a well-equipped gym. Its a space that helps teams connect think big and engage with the global Veo community.
At Veo youll be part of a thriving work environment where every day brings new excitement. Our rapid growth ensures a diverse and ever-changing atmosphere. We believe in work-life balance and providing a positive culture that allows you to thrive personally and professionally.
Our Copenhagen office mirrors our innovative technology with an indoor ball court rooftop terrace and well-equipped gym. We have created a facility that supports connecting disciplines across the business facilitates creative thinking and gives the space to engage with colleagues our global partners and the entire Veo community.
Diversity and differences are valuable assets for us. We value diversity and inclusion and welcome people from all backgrounds. If youre excited about this role but your experience doesnt align perfectly with every qualification in the job description we still encourage you to apply.
Values We Hold at Veo:
Dare - We take initiative stay curious and challenge the status quo in our work.
Own it - We drive impact by identifying opportunities taking responsibility and confidently executing.
Level up - We embrace growth continuously learning and shaping our skills.
Play as a team - We collaborate across a diverse organization leveraging shared insights for stronger outcomes.
Customer Centric - We deliver value by having close partnerships and a deep understanding of our customers (internally and externally)
Were committed to building a diverse inclusive and authentic workplace. And you may be just the right candidate for this or other roles.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Veolia group is the global leader in optimized resource management. With 171 000 employees worldwide, the Group designs and provides water, waste and energy management solutions that contribute to the sustainable development of communities and industries. Veolia group recorded consoli ... View more
