Senior Marketing Manager, Indirect
Senior Marketing Manager, Indirect
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Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About the Role:
As a Senior Marketing Manager you will drive growth across our accountant (indirect) channel through a mix of Account-Based Marketing (ABM) content generation and paid media campaigns. Youll lead the strategy execution and optimization of multi-channel programs delivering the right message to the right partners at the right time. Youll work closely with lifecycle marketing product marketing revenue operations and Sales teams to conceptualize key moments of interaction across our user journey to ensure were communicating with partners in strategic timely and thoughtful ways. Youre data-driven and customer obsessed.
About the Team:
This role is part of the go-to-market team responsible for driving pipeline and fueling growth across direct and indirect channels. We combine creativity data-driven insights and cross-functional collaboration to design campaigns that reach engage and convert the right audiences at scale. Together weve helped Gusto grow to serve over 400000 small businesses nationwide and were just getting started.
Heres what youll do day-to-day:
- Develop and execute a scalable acquisition and engagement playbook for our accountant channel defining key partner segments and tailored strategies.
- Lead account-based marketing campaigns from end-to-end including strategy tactical execution vendor management and reporting.
- Partner with Revenue and Sales leaders to shape the long-term ABM strategy with goals tied to pipeline creation partner activation and engagement.
- Collaborate with cross-functional teams (Product Marketing Sales Marketing Ops Sales Enablement Lifecycle) to ensure consistent messaging and seamless partner experiences.
- Own the experimentation roadmap testing and optimizing across channels (paid media content syndication email events etc.) to identify scalable programs.
- Drive content development (case studies thought leadership co-marketing materials) that resonates with accountants and strengthens Gustos brand.
- Provide ongoing reporting and insights on campaign effectiveness sharing learnings to guide future strategy.
- Stay ahead of industry trends (AI marketing tech etc.) and bring innovative ideas to accelerate channel growth.
Heres what were looking for:
- 10 years of overall marketing experience with at least 3 years in ABM or partner marketing campaign management.
- Proven success designing and executing multi-channel B2B marketing campaigns that drive measurable impact across the customer journey.
- Strong expertise in at least one paid media channel (Google Meta LinkedIn or equivalent).
- Hands-on experience with ABM platforms (6sense Demandbase ZoomInfo or similar).
- Strong analytical skills: ability to interpret campaign performance segment data and generate actionable insights
- Ability to leverage AI-powered tools and platforms (e.g. for campaign automation content generation predictive insights or reporting) to enhance efficiency and scale.
- Skilled collaborator with experience working closely with Sales RevOps and Product Marketing teams.
- Exceptional written and verbal communication skills with the ability to simplify complex ideas into clear compelling narratives.
- Experience driving growth of accountant or indirect partner channels a strong plus.
- BA/BS degree required; MBA or advanced degree a plus.
Our cash compensation amount for this role is targeted at $157000 - $182000/yr in Denver & Phoenix and $186000 - $214000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject toGustos Applicant Privacy Notice.
Required Experience:
Manager
Employment Type
Full-Time
