Social Media Marketing Specialist

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities:

Plan & Execute Campaigns Manage end-to-end organic and paid campaigns on LinkedIn and Meta aligned to business objectives (awareness engagement lead generation).
Content Management Develop schedule and optimize engaging posts creatives and ad copies tailored for each platform.
Paid Media Optimization Set up monitor and optimize campaigns for CTR CPL and ROAS; manage budgets and bidding strategies.
Community Engagement Track and respond to comments messages and audience interactions to build brand presence.
Analytics & Reporting Measure performance via platform dashboards (LinkedIn Campaign Manager Meta Ads Manager Sprinklr) and analytics tools; prepare insights-driven reports.
A/B Testing & Experimentation Test creatives audiences and formats to continuously improve campaign efficiency.
Stay Ahead of Trends Keep up with new features algorithm changes and best practices across LinkedIn and Meta to refine strategy.
Good to have skills: exposure to TalkWalker Sprinklr Hootsuite Adobe Analytics LinkedIn Sales Navigator

Must Have Skills: LinkedIn Ads Meta Ads (Facebook Insta) LinkedIn organic social postings

Key Responsibilities: Plan & Execute Campaigns Manage end-to-end organic and paid campaigns on LinkedIn and Meta aligned to business objectives (awareness engagement lead generation). Content Management Develop schedule and optimize engaging posts creatives and ad copies tailored for each...