Senior Director, Global Media

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Senior Director Global Media
San Mateo CA (hybrid) *

Sony Interactive Entertainment (SIE) is seeking an inspiring and visionarySr. Director Global Mediato lead our global media strategy across both brand and performance campaigns. This leadership role will define the future of PlayStations media investments by integrating insights-driven planning with full-funnel media execution helping to grow PlayStations brand globally and driving revenue growth for our D2C sales of products and services. The ideal candidate is a collaborative leader experienced in guiding globally scaled media programs who thrives on innovation optimization and business impact.

Reporting to theVP of Growth Media and Omnichannel Marketing this role will partner across SIE (including Brand Marketing E-commerce Creative Consumer Insights Channel Sales and Finance teams) lead PlayStations global media investment discussions lead a high-performing media team across global markets and be responsible for PlayStations global media agency relationship.

RESPONSIBILITIES

Media Strategy Planning and Activation (Global Strategy Planning & Delivery)

• Lead SIEs global media across brands products and services in partnership with marketing vertical owners regional marketers and commercial/publishing leads.
• Oversee strategy and balanced execution of brand (ATL) and performance (paid search programmatic social affiliates) media.
• Champion innovation and build a culture of continuous learning driving media effectiveness and efficiency and enabling a cross-portfolio investment approach.
• Guide regional marketing and media teams in adapting strategies to local market needs while maintaining global consistency.

Media Leadership

• Responsible for PlayStations media agency relationship budget and outcomes.
• Develop a portfolio-oriented investment approach balancing brand equity demand generation and activation.
• Lead relationship with strategic media partners vendors and key platforms.
• Evaluate and optimize resources roles and responsibilities across internal and external teams and develop an optimal media staffing model for SIEs future.
• Inspire lead develop and grow SIEs internal media team of strategists planners and activation experts through coaching professional development and clear performance expectations
• Partner with channel sales team to align consumer media and retail media investments into a synchronized program.
• Work closely with data analytics and vertical marketing teams to continuously assess campaign effectiveness consumer behaviors and overall media impact across regions.

Measurement & Operational Excellence

• Create a tangibleCenter of Excellencefor brand and performance media providing proven methodologies standardized processes and education and telling the teams story to partners and senior stakeholders across the company.
• Lead discussions with strategic finance operations and data & insights teams to ensure transparency accountability and ROI in media investments.
• Play a leadership role within the broader Growth Media and Omnichannel Marketing team contributing to SIEs growth marketing transformation with a focus on teamwork executional excellence business impact and accountability.
• Provide strategic partnership to peer leaders across other SIE functions (Vertical Marketing Influencer/Brand Partnerships Publishing Channel Sales Commercial) influencing ways of working in service of developing an integrated approach to paid media across PlayStation.

Qualifications

• Bachelor degree in Marketing Communications/ Advertising or equivalent experience.
• Minimum 18 years experience in media strategy planning and performance marketing including global and regional campaign leadership.
• Proven expertise in full-funnel media strategy attribution methodologies leveraging media mix models and scaled e-commerce experience.
• 10 years of experience managing and developing high-performing teams across agency and internal resources.
• Insights-led media professional with ability to think creatively and strategically.
• Deep understanding of digital and traditional media channels consumer behavior and emerging trends across paid platforms.
• Strong analytical and budgeting capabilities; comfortable planning and executing multi-million-dollar media budgets.
• Advanced communication and negotiation skills; experience working in or with complex matrixed organizations and navigating international market needs.
• Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors.
• Inspiring leader that has the proven ability to lead and develop a globally distributed team.

*PlayStation offers a global hybrid office/remote working model which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person for moments that matter with the freedom to work remotely otherwise.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.