Global Brand Director TheFork

Join our Movement and Champion Restaurant Culture!

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe we connect the broadest community of loyal diners with the worlds favorite restaurants. Powered by innovation and a deep passion for the restaurant industry we create unique dining experiences across 11 countries.

Were part of the Tripadvisor Group and proud to be building a diverse people-first culture where respect ownership growth and better together values thrive.
If youre passionate about food technology and making a real impact your seat at the table is ready.

Discover life at TheFork

What you will do:

Reporting to the Chief Marketing Officer the Global Brand Director will be responsible for building TheForks leadership as the go-to brand in the European restaurant industry (for both diners and restaurants). They will also work to position TheFork as a top employer that attracts exceptional talent across Europe. Together with their team they will:

• Ensure flawless implementation of TheForks Brand Book both by directly executing brand initiatives and by guiding and supporting other teams across the organisation.
• Lead the execution of our content and communications strategy including the creation and delivery of high-impact creative assets.
• Collaborate closely with the Media and CRM teams to drive the creative development of Performance Media and CRM campaigns ensuring impactful and consistent execution.
• Foster strong partnerships across Local Marketing Product Design and Central Marketing teams encouraging alignment and collaboration.
• Elevate TheForks brand reputation among diners restaurant partners and external talent.
• Build and champion customer understanding through Consumer & Market Insights (CMI).
• Embrace and embed AI tools into team workflows fostering a culture of innovation and operational excellence.
• Partner with Marketing Finance to manage and optimise budget effectiveness and maximise return on investment.

Above all the Global Brand Director will ensure that the entire company lives and breathes our core belief: the best things in life happen around the table.

Who you are:

• You are a passionate and ambitious brand leader who brings strategy creativity and purpose to your work and to your team. You:
• Thrive on challenges and face adversity with optimism believing that good is never enough and always striving for better.
• Bring deep brand expertise alongside a broad understanding of business dynamics and your teams role in the bigger picture.
• Lead with integrity and respect staying true to your values while being an active listener who adapts when context calls for it.
• Create a high-performance environment where people feel heard empowered and challenged to grow. You coach with honesty and transparency.
• Shine through your team (not above them) providing clarity direction and space for others to succeed.
• Are a strong communicator who adapts your message to different audiences and inspires people to follow your vision.

You Must Meet These Critical Qualifications:

• Fluent English. Fluent Spanish Italian or French are a plus.
• 12 years in Marketing with a strong focus on brand building. Digital and e-commerce experience is a significant plus.
• Proven track record defining evolving and implementing brand platforms in a B2C and B2B context.
• Experience leading global and local teams.
• Deep expertise in content communication and creative development.
• Strong media expertise both performance and awareness.
• Experience in Brand Reputation and narrative development (PR public affairs stakeholder engagement).
• Strong understanding of Consumer & Market Insights (CMI) with the ability to lead insight-driven strategy.
• Business financial understanding.
• Highly analytical mindset comfortable making data-driven decisions while also trusting experience and gut instinct when data is limited.

What we offer you:

An awesome team

A permanent contract (that can be useful in life)

Flexible working environment (2 days home office per week up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

Competitive fixed salary and bonus

Lunch vouchers available for each working day (because yes we like to try our best restaurants)

International teams and a multicultural environment spanning 10 offices across Europe

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities family support travel etc

Continuous learning and development programs

Free access to the Calm app to help you build resilience wherever you are in your mental health journey

Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

A program dedicated to helping you have the best work/life balance

Health insurance fully covered by the company

Life & Disability Insurance at no cost to the employee

Amazing offices with dining a coffee point on each floor and leisure area

Team building events

We believe that we are better together and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability age socio-economic & cultural background ethnicity faith gender gender expression gender identity ideology national origin race sexual orientation marital status or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork we want you to bring us your unique perspectives and experiences so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application interview or participation in the selection process due to health conditions or disability please direct your inquiries to Our HR team will review the request and respond accordingly.

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