Senior Director, Brand Marketing
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Job Location:
Irvine, CA - USA
Monthly Salary:
$ 190000 - 240000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
The Sr. Director BrandMarketing will be responsible for defining and driving iHerbs global brand narrative ensuring consistency across all touchpoints while tailoring messaging for regional resonance. This leader will oversee global storytelling creative development organic and influencer-driven social media and the in-house creative studio. As a key member of the marketing leadership team this role will balance creative excellence with performance-driven outcomes ensuring iHerbs brand is trusted inspiring and differentiated in the wellness eCommerce category.
Job Expectations:
Brand Marketing
- Lead development and execution of iHerbs global brand strategy including the Why iHerb trust platform and value-based storytelling.
- Define and protect brand positioning voice and visual identity across all markets applicable for every customer and employee touchpoints (incl. )
- Develop target customer segments and persona leveraging both qualitative and quantitative methods.
- Partner with Regional Marketing leaders to localize global brand initiatives for cultural and market relevance.
- Establish the measurement for and optimize brand awareness consideration and preference in top markets.
Content & Social Media
- Oversee all organic social media strategy and execution across platforms (Instagram TikTok YouTube Facebook LinkedIn etc.).
- Drive influencer and creator collaborations that amplify iHerbs brand story and drive engagement globally and regionally.
- Establish content pillars aligned with brand strategy customer needs and key growth campaigns.
- Foster innovation in formats (short-form video livestreams UGC) to maximize relevance and reach.
Creative Studio
- Lead the in-house creative team (design video production copywriting) and manage external agencies as needed.
- Develop scalable processes to deliver high-quality assets for global campaigns regional activations and performance marketing.
- Champion design excellence and ensure creative consistency across all platforms and customer touchpoints including UX/UI
Knowledge Skills and Abilities:
Required:
- Proven track record of building and scaling global brands with measurable impact.
- Deep expertise in social media influencer marketing and digital-first storytelling.
- Strong background in creative leadership including managing in-house studios and agencies.
- Exceptional leadership and collaboration skills; ability to work across regions and functions.
- Strong analytical mindset to balance creativity with performance metrics.
- Experience working in global cross-functional environments to align brand and creative execution without PR/communications scope.
Equipment Knowledge:
- Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
- Requisite knowledge of brand & creative platforms and the latest in AI-based creative strategies and tactics.
Experience Requirements:
Generally requires a minimum of 12 years of experience in brand marketing creative leadership or related fields within eCommerce consumer goods or retail.
Education Requirements:
Bachelors Degree or related qualifications preferred.
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Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical dental vision and basic life insurance programs and may enroll in our companys 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the companys policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits visit us at .
Anticipated Pay Scale:
$190000 - $240000 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.
Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity
iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Required Experience:
Exec
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
50,000+ top-rated health and wellness products from trusted brands. Get the best value with weekly deals, fast, affordable shipping, and customer rewards.
