Media Planning and Buying Specialist, Apple Services
Media Planning and Buying Specialist, Apple Services
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- BS/BA degree required.
- 46 years of experience at a media agency or in-house agency group with traditional and digital media planning buying production measurement and reporting experience required
- Deep understanding of paid media and how best to optimize Above-the-Line (ATL) and programmatic channels in an integrated capacity from awareness to education/consideration to performance acquisition.
- Experience buying media through direct and programmatic channels and managing campaigns.
- Strong grasp of tactical campaign execution: audio buying production and execution buy types and strategies optimization methodologies.
- Functional understanding of ad serving and third-party validation partners (e.g. CM DoubleVerify White Ops).
- Strong communication skills and ability to clearly articulate media impact from a performance mindset.
- Understanding of the ad tech and MarTech landscape; experience working with tech platforms for buying and attribution needs.
- Critical thinking skills necessary to find technical workarounds.
- Previous relationships/interactions with key vendors and partners.
- Broad vertical experience a plus (Apple Services LOBs span entertainment finance/payments apps music podcasts books sports gaming etc.).
- Holistic understanding of attribution and measurement methodologies (both for performance acquisition and awarenesse.g. MMPs third-party brand study partners MMM MMT etc.).
Required Experience:
Unclear Seniority
Employment Type
Full-Time
