Marketer I

The Marketing Coordinator (Marketer I) for the Create Better Health SNAP-Ed program plays a critical role in developing coordinating and evaluating social marketing efforts to promote the programs objectives. This individual will lead innovative campaigns collaborate with diverse teams and ensure consistency and alignment across various initiatives. The role combines strategic planning content creation training and administrative tasks to support the programs statewide mission.

• Conduct formative evaluations and market testing to design impactful statewide and local social marketing campaigns and county marketing strategies.
• Develop and refine social marketing materials that align with SNAP-Ed objectives and are tailored to specific audience segments.
• Explore innovative platforms and channels to deliver effective messages.
• Utilize process evaluation to enhance campaign implementation and reach.
• Align social marketing efforts with Policy Systems and Environmental (PSE) changes and direct education efforts for a comprehensive program model.
• Facilitate monthly meetings with social marketing team members including monthly 1:1 and monthly team collaboration meetings.
• Provide internal live and self-paced trainings for the social marketing team and statewide in-services on marketing strategies and tools including Canva and social media trends.
• Perform visual audits of social media platforms and troubleshoot Canva and Facebook Meta-related issues.
• Supervise the social marketing team including performance reviews and task delegation.
• Oversee the marketing teams master schedule collaboration.
• Manage and host the Hunger Solutions in Utah podcast including content creation promotion and guest coordination.
• Develop and maintain job aides social media content calendars and tools to track key performance indicators (KPIs).
• Ensure accessibility of content including managing platform credentials and providing relevant training resources.
• Prepare for and actively engage in state office and programming meetings ensuring timely follow-up on assignments.
• Approve timecards and submit necessary financial documentation via ServiceNow.
• Conduct an annual review of program objectives and priorities ensuring alignment with strategic goals.
• Identify and participate in professional development opportunities to enhance expertise and efficiency.
• Apply new skills to improve workflows and train team members.
• Incorporate learnings into practice and evaluate their effectiveness.
• Design and implement statewide social marketing initiatives.
• Ensure marketing efforts align with grant guidelines
• Support direct education and PSE marketing needs via social media.
• Collaborate and coordinate efforts with other Create Better Health (CBH) program area state team. coordinators support to the CBH Director county faculty and program ambassadors.
• Coordinate efforts for the Create Better Health grant and reports as needed.
• Present marketing trainings at annual conferences and at monthly statewide in services (ZOOM) as assigned.
• Update current programs and initiatives utilizing program graphic designers.
• Oversight of public facing websites

Minimum Qualifications

• Bachelors degree in marketing communications public health or a related fieldorfour years of relevant experience.
• Minimum of 2 years of experience working with SNAP-Ed programming.
• Experience in social media management content creation and campaign evaluation.
• Proficiency in Canva Facebook Meta and PEARS (evaluation management system).
• Strong organizational analytical and written/verbal communication skills.
• Ability to supervise and mentor team members effectively.
• Willingness to work on soft funds.

Preferred Qualifications

• Familiarity with Create Better Health social marketing efforts.
• Prior experience presenting marketing trainings at conferences or statewide in-services.
• Demonstrated commitment to continuous growth and quality improvement.
• Experience coordinating grant-related reporting and documentation.

Knowledge Skills and Abilities

• Knowledge of communication principles media and marketing techniques.
• Ability to create compose edit and adapt written materials for diverse audiences.
• Ability to foster effective working relationships within a team environment.
• Highly organized with experience in office and team management procedures.
• Ability to make administrative and procedural decisions and judgments.
• Ability to coordinate and organize meetings and special events.
• Skilled at reviewing data and reports for program maintenance and evaluation.
• Ability to train others and lead efficient team projects.
• Familiarity with accessibility standards and digital content management.

Along with the online application please attach:

1. Resume to be uploaded at the beginning of your application in the Candidate Profile under Resume/CV

2. Cover letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

The Create Better Health Utah (SNAP-Ed) program is a partnership of Utah State University Nutrition Dietetics and Food Sciences Department (NDFS) Cooperative Extension Services (CES) Utah Department of Workforce Services (DWS) and other collaborating agencies 8 including Utahs State Nutrition Action Coalition (SNAC). The program provides nutrition education and obesity prevention interventions to low-income individuals in all 29 counties in the state including online and/or face-to-face classes digital/virtual education Policy Systems and Environment (PSE) Social Marketing Indirect Education and partnerships/coalition work: Evidence has shown that the Create Better Health Utah (SNAP-Ed) program addresses food insecurity while increasing healthy habits and decreasing obesity.

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