Marketing Financial Analyst
Marketing Financial Analyst
Posted on :
13-09-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
13-09-2025
Job Description
Key Responsibilities
- Partner with CMO to build monitor and manage budgets across all paid and organic channels.
- Track daily weekly and monthly spend across Salesforce campaigns ensuring accuracy alignment with strategy and timely variance reporting.
- Forecast spend revenue impact and ROI using Salesforce data combined with channel analytics.
- Recommend daily weeklyand monthly budget reallocations to maximize efficiency across platforms (Meta Google Bing TikTok and others).
Performance Marketing Analytics
- Own the analysis and reporting of key performance metrics:
- Cost per Lead (CPL)
- Cost per Sale (CPS)
- Cost per Show (consultation attendance)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Lifetime Value (LTV) and LTV/CAC ratio
- Build dashboards and scorecards in Salesforce and BI tools that consolidate results across platforms.
- Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead consultation sale retention.
- Track and reconcile lead sources across Salesforce Meta Ads Manager Google Ads Bing Ads TikTok Ads Manager and other platforms.
Decision Support & Strategic Analysis
- Deliver actionable insights that influence marketing channel mix creative strategy and budget allocation.
- Develop financial models to project outcomes of new campaigns promotions and pricing strategies.
- Provide daily weekly and monthly reporting to marketing finance and executive leadership with recommendations based on data trends.
- Partner with agencies and channel owners to evaluate campaign performance and ensure alignment with financial goals.
Data Integrity & Reporting Excellence
- Ensure Salesforce campaign and lead source data is consistently accurate and up to date.
- Work with marketing ops to enforce correct tracking across all campaigns (UTMs pixel tracking API integrations).
- Improve automation of reporting by linking Salesforce with Google Meta Bing TikTok and other ad platforms.
- Develop standardized methodologies for performance measurement across platforms.
Qualifications
Required:
- Bachelors degree in Finance Economics Data Analytics or Marketing.
- 4-7 years of experience in marketing finance performance marketing analytics or related field.
- Strong expertise with Salesforce (campaigns reporting dashboards lead source tracking funnel analysis).
- Proficiency in managing and analyzing paid media performance across:
- Meta Ads (Facebook/Instagram)
- Google Ads (Search Display YouTube Performance Max)
- Bing Ads
- TikTok Ads Manager
- Other emerging digital platforms.
- Proven experience managing budgets and reporting on CPL CPS CAC ROAS and LTV in a subscription-based model.
- Advanced Excel/Google Sheets skills (financial modeling pivot tables complex formulas).
- Strong proficiency in data visualization/reporting tools (Tableau Looker Power BI or equivalent).
- Excellent communication skills with ability to translate data into clear actionable insights for executives.
- SQL or other database/querying skills.
- Experience with Marketing Cloud automation tools integrated with Salesforce.
- Familiarity with direct-to-consumer subscription metrics and recurring revenue dynamics.
- Experience working with agencies and managing cross-channel reporting integrations.
What We Offer:
- Competitive compensation and benefits package.
- A dynamic creative culture with cross-team collaboration.
- Career growth opportunities with executive-level visibility.
- Paid vacation days paid holidays and personal days starting the day you are hired!
- A 401(k)-retirement savings plan with company match after one year!
Required Experience:
IC
Employment Type
Full-Time
Department / Functional Area
Key Skills
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