Digital Marketing Specialist [Dubai]

Safnah IT Services is seeking a talented Digital Marketing Specialist to plan execute and optimize our online marketing campaigns. This role is perfect for someone who is data-driven creative and passionate about driving growth through digital channels. You will be responsible for increasing brand visibility generating qualified leads and improving ROI through targeted campaigns across search engines social media email and other digital platforms.

Tasks

Key Responsibilities

Digital Strategy & Campaigns

• Develop and implement data-driven digital marketing strategies aligned with Safnahs business goals.
• Plan execute and optimize multi-channel campaigns (SEO SEM social media email display ads).
• Manage paid campaigns on Google Ads Facebook/Instagram Ads LinkedIn and other platforms.
• Research and analyze target audience to craft tailored messaging and content.
• Monitor competitors digital presence and identify new growth opportunities.

Search Engine Optimization (SEO)

• Perform keyword research on-page optimization and technical SEO audits.
• Optimize website structure metadata and content for higher organic rankings.
• Collaborate with developers to improve site speed mobile-friendliness and overall SEO health.

Content & Social Media

• Manage and grow Safnahs presence across major social media platforms.
• Collaborate with the content team to create high-quality shareable posts graphics and videos.
• Develop and maintain a content calendar to ensure consistent publishing.
• Engage with followers respond to comments/messages and monitor brand reputation.

Analytics & Reporting

• Track KPIs campaign performance and user engagement metrics.
• Use tools like Google Analytics Google Search Console and social insights to produce regular reports.
• Provide actionable recommendations based on performance data to improve campaigns.

Email & Marketing Automation

• Design and run targeted email marketing campaigns for lead nurturing.
• Build and segment email lists to maximize open and click-through rates.
• A/B test subject lines CTAs and design to optimize results.

Requirements

Education & Experience

• Bachelors degree in Marketing Business Communications or a related field (or equivalent experience).
• 5 years of proven experience in digital marketing (preferably in IT tech or B2B services).

Technical Skills

• Proficiency with Google Ads Google Analytics Search Console Tag Manager.
• Strong knowledge of SEO tools (Ahrefs SEMrush Moz etc.).
• Experience managing social media campaigns across Facebook Instagram LinkedIn Twitter.
• Familiarity with CMS systems (WordPress Joomla Shopify etc.).
• Basic understanding of HTML/CSS is a plus.
• Experience with email marketing platforms (Mailchimp HubSpot SendGrid).

Soft Skills

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Creative thinker with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Team player with a proactive and self-motivated attitude.

Benefits

What Safnah IT Services Offers

• Competitive salary and performance-based incentives.
• Flexible working hours or remote work opportunities (if applicable).
• Professional development opportunities and access to the latest digital marketing tools.
• A collaborative supportive and innovation-driven work environment.
• Opportunity to work on challenging projects with high growth potential.

closing date is 21/09/2025